Media Campaign Ideas

Eleanor Monk, Sean Hogan, Kevin Darkwah and

Lauren Edmonds

What sort of film are we marketing?

• Genre: Social Realism – examples of which include ‘Kidulthood’, ‘Trainspotting’ and ‘Skins’.

• Theme: The storyline will focus on elements of urban lifestyle such as drugs, violence and rave scenes.

• Budget: This genre of film will have a low budget as the locations, costumes and effects will all be based on a ‘street’ theme with elements of realism.

• Style: Montage editing will be a key feature in order to stimulate the audience with quick shots of action, possibly including occasional hand held camera shots to portray drama and incandescent/strobe lighting to create a contrast between scenes.

• Stars: The star of this teaser trailer would be the protagonist character of an 18 year old male college student, who gets caught up in gang lifestyle with the influence of a female love interest. Other characters may include fellow gang members, and a main antagonist amongst them.

An image from Social Realism film ‘Trainspotting’ depicting a setting similar to the one we might use in our trailer.

Who are our target audience?

• Our target audience would be primarily 15-25 year old males with a smaller percentage of 15-25 year old females, based on the target audiences of existing social realism films.

What is our unique selling point?• Our film is based on realism and highlights real

issues that youth today are facing, in a way that uses artistic elements such as lighting, camerawork, music and mise-en-scene to portray the message in a way that stimulates the audience and creates a climax.

What is our ‘brand’ going to look like?• Our ‘brand’ is going to have an urban ‘street’

theme, using several visual stimulators such as needle/knife props, urban environments, drum ‘n’ bass music and hooded costume to create an uncomfortable tension surrounding certain characters.For the audience to identify our brand, our brand identity logo will be located on the poster and at a subtle point within the teaser trailer.

What sort of distribution company would sell a film like the one we are marketing?

• An independent distribution company might sell our film as there is more of a focus on the artistic elements than the box office revenue in social realism films. An example of this is ‘Revolver Entertainment’, an independent film company that distributed social realism film ‘Kidulthood’.

What signifiers are we going to include in our poster/trailer?

• Dark clothing• Urban setting• Alcohol/drug props• School books• Low key lighting• Hand held camera shots• Montage editing

The image above from the social realism drama series ‘Skins’ is an example of how subtle mise-en-scene signifiers can effect the viewer. Because of the quirky costumes of the characters, they wouldn’t look out of place in a comedy, however the backdrop of a derelict wall gives a certain edge to the scene that relates it to social realism.