How effective is the combination of your main product and ancillary texts?

Ellie Wallace and Paige Woolf

Our music video

Our digipak

Our website

We chose to use a serious front cover as we wanted our artist to show she has that side to her. With our music video we received feedback halfway through telling us to make the artist more serious at times. And so for the front cover of our digipak we decided to make Rai look straight into the camera as it is striking. The font we used to write ‘Rai’ is the same font which we used in the music video, this shows consistency and would make people recognise that the two link together. We chose to use a cross processing effect on the image as in the music video we used a lot of effects on after effects to make the colours stand out more and to also make it visually more effective. And so by doing this on the digipak also it makes it ‘Rai’s thing’.

Digipak front cover

Left inside page, for this page we added a paragraph from Rai to her fans, by doing this we are able to get across Rai’s voice in a different way from simply her music. ‘Rai-bots’ are what we decided to call her fans, this makes Rai seem like a nice person despite her serious nature in her songs and images. We chose another striking image which is very emotive as it goes with the reoccurring theme.

Middle page, we knew that for the middle page we wanted it to be more visual than posed. This is because it is going to be behind the CD and so we didn’t want to distract from that. We used long exposure and a torch to create this effect, by covering her eyes with the light it adds a mysterious element to the image.

Digipak

Right inside page, for this page we used the same font as the one on the front cover and in the music video, again this makes it all link and creates a strong brand. Going with the blue/grey theme again it creates a certain mood, and again we lengthened the exposure to create a very visual effect.

Next to back page, for this shot we stuck with the same colour scheme but did more makeup to make her eyes stand out, this goes with the music video as there are many strong close-ups of Rai.

Digipak

Back cover, for this we used manual focusing to focus on Rai through wires. This created a strong effect visually and also in the pose, We used purple tones in this one to link the digi-pak in with the music video through the conceptual pieces which are mainly pinks and purples.

Digipak back cover

By creating a digi-pak on which each of the images all linked it meant that we were able to create a strong brand for our artist. From the digi-pak we then carried on our blue/purple/grey theme onto the website. The digi-pak combined with the music video is effective as we have managed to create a brand for Rai as a strong woman with a cool edgy vibe. This is due to the colours used and the diversity of shots in both the music video and the digi-pak.People would be able to recognise certain Rai products/future music videos from the vibe they all give off as a collective.For example Lana Del Rey uses the same style of editing in all of her videos, there is a lot of concept in her music videos and she plays with colours a lot also. We used her as inspiration when creating our brand for Rai. I think she influenced our choices in concept and also when it came to being more creative with our photography in both the digi-pak and also the music video.

As you can see the websites main feature is our music video, this immediately brings attention to our music video and who's website it is. By using grey it gives the website an alternative vibe, especially as the pattern is smoke. This not only goes with our music video but with our images also.

Website

Website

We continued on the colour scheme but added aspects of purple and blue to bring it together with the other products.

Website

Here you can see the gallery page and some of the photos we included. The mix of photography is effective as it shows the diversity of Rai but also her edgy style. Using projection shots we were able to tie in the music video with our photos on the website.

The first shot we see in the music video is blue, hence why we then continued this through our cross processing in the shots for the digi-pak and website, the blue and the font we used for ‘Rai’ became an iconic thing.

In the second shot you can see where purple came into the theme we were using. We also put Paige in a blue shirt. Not only does this go with the title ‘Warm Water’ as typically warm water would be blue from the sunshine etc, but it also gives Rai an image.

Blue features

Again here you see aspects of the blues and purples, but we also started to bring in the iconic backgrounds which we went on to continue in some of our digi-pak photos for instance the photo of Paige knelt down is also in a more rugged setting with graffiti etc. This gives Rai an urban vibe.

Blue features

As the music video goes on we continued to have Rai constantly evolving, in this shot you can again see a very iconic background and she is in a shirt again. Then a shot of strong eye contact. With shots like this we made Rai more serious, this links with our website photos as we wanted her to seem lightly mysterious, and so we went heavy on the eye-liner and eye contact.

Strong eye contact

The conceptual shots in our music video have strong filters on them, featuring pinks,reds,browns,purples and blues, we went on to use cross processing in all of our photos for the digi-pak and website. All together this then makes us a strong brand of creativity. No one shot is boring and they all merge together to create continuity.

Concept VS filters

This again shows our link between our concept and our photography.

Concept VS filters

Concept VS filters

This again shows our link between our concept and our photography.

As the music video goes on we decided to use photography skills in our filming and also our editing. Here you can see that we filmed Paiges shadow to create something which was interesting to watch. We then used editing skills to create four of Paige, by using techniques like this we then decided to be ‘fancy’ with our photography by playing with exposure and filters. This makes our Music video and photos not only link but also it makes them much stronger as they are interesting to look at. Going with the edgy and unique look we wanted Rai to have.

Playing with photography

Fun backgrounds/ focus on Rai

To ensure that the focus was on Rai but not too much was going on we decided that in some shots we would bring the interest from the backgrounds, making the shot stand out but also having a lot of focus on the artist and what she is doing. With the digi-pak and website photos we definitely played around more with photography as the purpose is different, but we still kept them interesting with cross processing and interesting settings.

Being visual

Like in many of our digi-pak/website photos we kept it very visual. We didn’t want to bore the audience at any point and so with our filming and editing we kept it interesting, we followed through with this when it came to taking photos of Rai for the Digi-pak and website also.

Outside shots

For our main outside shots we kept Rai (Paige) in blues and stylish clothing. We did this because we wanted Rai to relate to the target audience, and by wearing cool clothes it makes her more desirable and someone to also look up to.

Conclusion

Overall we used footage, editing and photography to create a strong end product, by using similar colour schemes we were able to create continuity between the different products. This enabled us to have a strong brand which people would recognise as Rai’s. If our products didn’t link it would look very fragmented as a whole. All together the combination of our main product and ancillary texts is effective as it all flows into each-other making a strong brand of Rai. We did this using through mainly our photography and editing, making sure everything links in some way to ensure that our audience can tell when a product is Rai’s. We wanted to do this as someone like Lana Del Rey for example uses the same editing style throughout her videos meaning that the public can tell when something is done by her, it has become her brand and her thing. And so e wanted to create something for Rai. We have created a strong, edgy and fashionable artist, someone who is appealing to our target audience in many ways.