Evolution? Of human?

Media Evolution of Wang Hong

Stages for Media Revolution of Wang Hong

Text EraGain popularity through text onthe internet, such as Pizi Cai,Anni Baobei.Bold & Go to extremesCult & Minority

Graphic EraGain popularity through imagesand text on the internet, such asNaicha Mei Mei, Er Yue Ya Tou.Women obtain more benefits.

Video TimeGain popularity through video,more vivid and closer to thereal life.Disseminate faster.The rate of misunderstandingis lower.

Text Era

The words a person says and writes are probably the most important part for others to know him or her. And it also applies to the cyber world. What we see or hear on the internet here is more about what they want to show rather than what they really are. And I call it Tagging which means a lot in Text Era. Define categories? Actually define yourself.

What is Tagging?

Tagging process (a process to amplify certain characteristic ) exists in different stages but most obvious in Text Era. Here, those Wang Hong are often talented in using words and languages to present themselves as unique as they can. Audience this stage focus more on their work rather than their face which makes tagging more important than other. Since the text is less direct than a photo, it’s better for a potential Wang Hong to stand out at the very beginning by being bold and cult. Most of them are writers or editors which are partly related to the culture industry.

She is probably the earliest Wang Hong representative.She got famous in 2003 and drove people to focus onthe term “Wang Hong”.

~Editor , Internet Writer of a forum~Mu Zimei PhenomenonSince June 19, 2003, Mu Zimei began to open her own sexdiary on the Internet which at that time the amount of visit isnot that large. In August, she wrote a story in her book YiQing Shu (Llove Letter) which recorded her "one night stand”with a famous rock musician in Guangzhou in detail. She evengave the real name and mean descriptions in the diary . Itrapidly brought up Mu Zimei Phenomenon and drew lots offollowers. Mu Zimei, finally got her popularity and earn hermoney by selling her books and establishing her business.

Who is Mu Zimei?

Graphic Era

When it comes to Weibo and WeChat, we are moving forward to a more revolutionary stage called Graphic Era where Wang Hong can present themselves with not only text but also images. Since the focus has changed into images, women are more competent than men as the beauty always have the market.

Instagram Celebrities

average

Chiara Ferragni (born 7 May 1987) is an Italian blogger andfashion designer who has been employed by Guess as a modeland spokesperson. As a blogger, she is known as The BlondeSalad, which is the name of her blog and her first published book.She has done a broad array of fashion collaborations with leadingdesigners. The blog follows Ferragni's interests of fashion,photography, travel and lifestyle, what she calls a mixed salad ofinterests. The blog became successful fairly quick after its launch,according to Ferragni the site receives over 110,000 hits daily.

She also link her mixed salad of interests with her instagram,Facebook,Pinterest and some social media. She even open anaccount on Weibo. The amazing point is that,she gets average20,000 hits of her picture online on instagram. She even build hercommercial empire by setting up her own brand.

http://www.theblondesalad.com

Who is Chiara Ferragni?

But why?How to get popular in Graphic Era?

(1)Unique Shoots & Talents

Time is precious and if you fail to attract people at thefirst sight ,you lose the game.

Beauty or Ugliness? No matter what pictures you made,just made it valuable to audience. But quite often,pictures with real talents behind make a Wong Honglives longer in graphic era.

(2)Expert in Social Apps and New Media Tools

http://www.zhihu.com/question/20922273

How to shoot high-quality photos?Apps for photo editing

YouTube Personalities

Yoyo check it outCheck it out

It out out

Michelle Phan

• American make-up demonstrator• Forbes Elite List under 30• Entrepreneur with $120，000，

000 a year• Lancôme international

representative ,first Vietnamese spokesperson , Ipsy

• L'Oreal new cosmic line EM

https://en.wikipedia.org/wiki/Michelle_Phan

http://fashion.ifeng.com/a/20150206/40081234_0.shtml

YouTube Personality

Video Time

What consumes the most time of netizens? Videos. When we get familiar with new media tools like YouTube, we are actually stepping into the Video Time.(vivid and real, direct,more interactions, lower rate of misunderstanding) Wang Hong ( web star ) therefore can establish a reliable relationship with followers by recording their real life details and making response anytimeanywhere.

Delete unrelated video posts on YouTube

Her Response:People like me because of the video is real enough. Others will never consider it a good product until they see I using it everyday.

Result:Sales beyond expected, great success

Tutorial : How can a potential Wang Hong stand out?

Tagging yourself , not text or images, but videosExpert in Video Field. (where to set your account , how to use tools for making good one)Know yourself better ( be valuable and unique)

App 17Domestic apps, copy but fail

Tips:Moderate.Positive lives longer.

Conclusion

Trend:• Rising number • Increasing speed of gaining popularity • Penetration from new media to legacy media

Reason:• The emergence of new media and stronger ability of using related tools• Industrialization process and commercial trend