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Meet the Social LeadersRob Swick
http://upload.wikim
edia.org
New Brunswick Moncton
Meet the Social Leaders
What Makes it Social Media?
1.User-generated content
2.Sharing tools (often built in)
3.Interesting content (informative or fun)
4.Personal & relevant
Meet the Social Leaders
Succeeding in Social Media?1. Select the right social media channel
a.What do I want to say?
b.What tools do I like?
2. Choose the right team member
3. Learn about your online target (who, where are they?)
4. Be innovative, fun... and interesting... put effort into it!
5. Always, ALWAYS play nice!
Meet the Social Leaders
Social Media Tools• Facebook – share pictures, etc.• Twitter – like group chat• LinkedIn – business-focused• YouTube – video sharing• Flickr – share pictures
Social Media is...
Social Media is Also• Product or Hotel reviews• Blogging – personal publishing• Wikipedia – group encyclopedia• Digg.com – social news• Product or Hotel reviews• Online forums• Interest communities• “How-to” advice
Meet the Social Leaders
Social Media can...Share information quickly
Learn from your customers
Give directions or advice
Deepen relationships
Show instead of tell
Test ideas
Expand your image
Demonstrate things
Embrace like ideas
Support good causes
Celebrate your strengths
Broadcast current info
Use social bookmarking
Ask for feedback
Participate in communities
Talk to friends
Talk to friends of friends
Exchange and learn
Be found in the socialsphere
Upload something (often)
Meet the Social Leaders
Social Media Advantages
✓ Rapid Growth ✓ Flexibility✓ Targeting✓ Reach✓ Interconnected
Meet the Social Leaders
Meet the Social Leaders
Some Key Terms• Tweet: A post or status update on Twitter, limited to 140 characters
• Retweet: To reuse someone else’s content as your own
• At Reply (@username:): A public tweet directed at another user or users
• Direct Message (DM): A private message to another Twitter user
• Hash Tag (#): Used to group topics by keyword, making them easier to search
• Short URL: A shortened URL - a better for 140-character Tweets
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Profile Result
Meet the Social Leaders
Useful Twitter Tool
Meet the Social Leaders
How to use Twitter1. Start by following2. Connect with groups and associations3. Make friends with complementary businesses
4. Have a contest to build followers5. Reward for retweeting your specials6. Search for key terms
Meet the Social Leaders
Meet the Social Leaders
How to use Facebook1. Create a personal feel or a personage2. Add pictures and video for visual interest3. Set a target for followers
4. Customize with an html page5. Become friends with related businesses
Meet the Social Leaders
• Viral content
• Users can share their content with you
• Viewer feedback
• Can include (embed) video on your site
• Cost effective video production
• Measurable through YouTube Insight
YouTube Strengths
Meet the Social Leaders
YouTube Channel
Meet the Social LeadersMeet the Social Leaders
Meet the Social Leaders
Video Devices
Meet the Social Leaders
Embedding Video
Meet the Social Leaders
Meet the Social Leaders
• Create a Channel for your videos
• Organize your videos into categories/playlists
• Embed your video into your website
How to use YouTube
Meet the Social Leaders
Blogs
Meet the Social Leaders
How to use a Blog1. Find ways to create good content2. Include photos and images3. Keep it focused and interesting
4. Make it search engine friendly5. Connect the blog to your main site
Next Up
Build a Shareable Online Success Story
Meet the Social Leaders
http://tourism.moncton.ca
