7
Music Video Purposes Analysis Meghan Trainor – All About That Bass Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Megan Hughes Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Promotional Meghan Trainor was first recognised by L.A Reid (an American record executive and producer) who signed her to ‘Epic Records’ after hearing her sing ‘All About That Bass’ which achieved ‘ best-selling single’ , going to number one on the U.S. Billboard Hot 100 for eight consecutive weeks. She first started singing publicly when she attended ‘Berklee College of Music’ and began to sing in competitions around her country. By doing this she promoted herself and developed an average fan base to allow she had enough support to start releasing albums. Since Epic Records took Meghan

Meghan trainor music video purposes work sheet

Embed Size (px)

Citation preview

Music Video Purposes Analysis Meghan Trainor – All About That Bass

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Megan Hughes Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Meghan Trainor was first recognised by L.A Reid (an American record executive and producer) who signed her to ‘Epic Records’ after hearing her sing ‘All About That Bass’ which achieved ‘best-selling single’, going to number one on the U.S. Billboard Hot 100 for eight consecutive weeks. She first started singing publicly when she attended ‘Berklee College of Music’ and began to sing in competitions around her country. By doing this she promoted herself and developed an average fan base to allow she had enough support to start releasing albums.Since Epic Records took Meghan on, she’s got bigger and better as an artist as she’s received the treatment a dedicated singer should get allowing her to spend all her time in the studio focusing on her career.Meghan said ‘When you get signed it starts to feel more real’ which is true as you get noticed more, you become professional, you get paid and people find love in you.

Music Video Purposes Analysis Meghan Trainor – All About That Bass

Extension of income The rate of income received from the music video ‘All About That Bass’ would be incredibly high due to it being something new, and bubbly so everyone will be wanting to hear a bit of it. It was bought by millions of people on ITunes alone, then there’s the income from the video being live on Social Networking and other streaming sources. Besides this, hearing it on the video would make people want to hear it live so Meghan made more income off live performances and meeting people to speak about it on TV/air. Once people have concluded their opinion on the music video you’ll find yourself with a bunch of lovers and haters, like Meghan did, as it’s all about whether you like the genre of the music and whether it’s irritating to you personally or it’s a song you can’t help but sing and dance along to. For the ones that found it catchy and couldn’t get enough of her new hit, they would be Meghan’s fan base (the ones that want more) and for them she released spreads in magazines to get her latest gossip and appeared on radio shows to stay in contact.The conclusion from this is the more publicity Meghan creates for herself, the more attention and income she will receive.

Music Video Purposes Analysis Meghan Trainor – All About That Bass

Extension of outlets There is a large variation in outlets for the popular song artist Meghan Trainor, maybe not as much as more popular, better known artists such as Ed Sheeran but singer and songwriter Trainor has a big enough fan base to keep her going. Not only does she keep her fans up-to-date with regular blog posts via Facebook, Twitter, Instagram, YouTube, etc. She has also released a couple of albums, promoting lots of book signings and concerts and appearances on the radio and on TV shows to keep people happy. As well as this Meghan has her own website at http://www.meghan-trainor.com where you can see her latest tours and events, read her bio and catch up on her latest images.Merchandise stretched to the full when Meghan Trainor cups, clothes, wallpaper and more started floating around her fans… She gained a lot more popularity and was very well known all over the world.

Music Video Purposes Analysis Meghan Trainor – All About That Bass

Synergy Meghan Trainor isn’t as popular as the likes of bigger female music artists e.g. Beyoncé, however she still benefits financially from all her music videos and concerts. This leads to bigger things such as worldwide tours and this can benefit many other people on the journey with Meghan. Her producers, publicists and her crew all support her every step of the way, by doing this they get caught in the limelight alongside her and gain fans and reputations as well. I think the fact Meghan writes her own songs and stars in her own videos helps to gain her more respect so her fans know she’s true to them and singing and music really is her passion and she deserves their support.

Producers strategies In my opinion I don’t think Meghan Trainor would have made it into the music industry without the support all the fans gave her and the determination they had to make her bigger. As Meghan mainly sings about personal things I think she gains a lot of respect from the public, it’s not just how she sings, it’s what she sings that makes her grow into a bigger star. As previously mentioned, Meghan writes her own songs so if she wanted to become even more publicly recognised she could always write for others too.