Following the success of 2013, Informa Sports Group announces the 2nd Middle East Sports Event Summit, the region’s leading event focusing on the critical challenges and exciting possibilities of major sports event management.

www.mesportsummit.com

Global Best Practice for Major Sports Event Management

2-4 June 2014 | �e Address Hotel, Dubai Mall, Dubai, UAE

Official Event Partner

#MEsportsevent

î ADVISORY PANEL

î ADVISORY CHAIRMAN

Ahmad Al Kamali, President of the UAE Athletic Federation, Board Member of IAAFDr. Hafez Al Medlej, Chairman of Standing Committee, Asian Football ConfederationAlison Lee, Executive Vice President – International Group, ATP World TourNick Tarratt, Director – International, PGA European TourPerry Smith, Sports Business Advisor, Qatar Sports Investment / Qatar Olympic Committee

Dr. Ahmad Al Sharif, Secretary General, Dubai Sports Council

î SUMMIT HIGHLIGHTS � Bidding Strategy: the nexus between strategic, management, and

communication skills

� CSR in Sports: community engagement through sports

� Sports Law: working within local legal frameworks

� �e Next Generation of Stadiums: achieve an engaging visitor experience and design for legacy

� Media & Broadcasting: increase value impact across media platforms

� Sponsorship & Marketing: connecting right holders and sponsors to maximise partnership value

Look inside for more!and more Speakers inside...

î SPEAKER LINE UPConference ChairmanAngus ScottBroadcasterbeINSports

Colin SmithChief Executive OfficerUAE Pro League Committee

Campbell JamiesonGeneral Manager – CommercialInternational Cricket Council

Jennifer KangHead – Brand and SustainabilityStandard Chartered

Nick McElweeDirector of Sales & MarketingAbu Dhabi Motorsports Management

Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award

Organised ByOffi cial Media PartnersExhibitor Offi cial Social Media Partner

î MEET

Organising Committees

Governing Bodies

Clubs

Federations

Sponsors

Service Providers

Regional MediaPartner

Offi cial Recruitment Partner

Olly DaleSales DirectorLiverpool FC

Silver Sponsor

T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM..

Welcome to the 2nd Middle East Sports Event Summit!Welcome to 2nd Middle East Sports Event Summit, held under the Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award and supported by Dubai Sports Council. �e Middle East is part of the second largest sports market in the world, worth an estimated USD $45 billion, playing host to many of the world’s largest sporting and leisure events, and is a key economic driver. �is year’s Summit will focus on practical knowledge to apply global best practices of sports event management to the Middle East.

�e Summit will unite key decision makers in the sports industry from around the region under one roof for exciting insights and engaging panel discussions. Leaders from sports organising committees,

government bodies, federations, sponsors, agencies, and suppliers will have the opportunity to hear from industry trend-setters and witness first-hand sporting event success stories.

Alongside speaking presentations from top leaders in sports, this year’s event will incorporate an interaction-based format to facilitate the building of business relationships and industry networking. Over 150 senior-level decision makers will attend this year’s Summit to learn key industry insights and innovative business practices, and build strong business connections in highlighting future business opportunities!

We look forward to meeting you at the 2nd Middle East Sports Event Summit in June!

Bidding Preparation Lunch Sports Law

10.00 – 12.00 12.30 – 14.00 14.00 – 16.00

FEATURED WORKSHOPS Monday 2nd June 2014

Bid Preparation and Legacy PlanningPresented by: Simon Cory-Wright, Director, TSE Consulting

Mr. Cory-Wright has over 20 years sports management and marketing experience advising on several winning bids, as well as providing strategic management advise to a range of sports industry clients.

Bidding for sports events is ferociously competitive and demands a combination of high level strategic, management and communications skills. Mr. Cory-Wright will guide delegates toward a more in-depth, practical understanding of the subject matter and the processes involved for higher understanding and continued development within delegate organisations.

� Major events – a four-step approach to a winning events strategy

� �e five rules of bidding

� �e bid management model – understanding the bid process from start to finish

� How to create a winning bid narrative

Sports Law in the Middle EastAcquire a deep insight and understanding of crucial sports law issues and keep up to date with the latest cases and their practical impact on sports stakeholders. Attend this training session for an in-depth, practical understanding of:

� Effectively negotiate and draft sports sponsorship and marketing contracts

� Intersection of legal and business issues of professional sports leagues and member clubs

� Legal aspects of the execution and commercial optimisation of major events

� Player contracts, relations with teams, sports clubs, player associations and governing bodies

See www.mesportsummit.com forfull workshop leaders’ biographies

What our delegates and speakers said about last year’s Summit.

“Very beneficial for future business” David Jenkins, General Manager, ICC Academy

“Very informative and interesting” Nick Cowell, Global Marketing Partnerships, NBA

“I found it very useful and rewarding meeting a nice mix of old friends and new contacts”Nick Tarratt, Director, International, PGA European Tour

“Very informative and interesting” and interesting” Nick Cowell, Partnerships,

Encouraging grassroots is extremely important in the region and important to the business of sports. �is session is focused for youth from local schools and universities who participate in their communities in sports activities.

�e Youth Forum will look at sports activities as educational development tools that will help build future leaders in the sports industry. �e Forum will encourage and empower local youth to explore careers in sports and work toward embedding sports into local cultures.

For more information contact Michael Moffat, sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716

15.30 - 18.00FEATURED SESSION

“Encouraging Grassroots”

“Embedding sports into the culture”

CONFERENCE DAY ONE Tuesday, 3rd June 2014

T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM..

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08.30 Registration and Refreshments

09.30 Welcome and Opening Remarks from the ChairmanOpening remarks from Informa Sports Group and Dubai Sports CouncilSenior Representative of Dubai Sports CouncilAngus Scott, Broadcaster, beINSports

9.45 Opening Keynote: economics of major sporting events in the Middle East

What is the true value of hosting major sporting events?

�e EMEA region is ranked as the second largest sports market in the world, worth an estimated US$45 billion. �is session would look at maximising the impact of major sporting events by identifying opportunities & challenges

� Mega sporting events as a catalyst for sustainable development

� Challenges facing infrastructure and capital projects in the region

� Social impacts and implications: social indicators which signify success

Featuring Live Interactive Voting: Hot topics and new ideas in the event industry are answered. �is is your chance to have your say!

10.15 Focus on the City How do major sports events raise the profile of the host and spur local development?

A look at the economic, sporting, and social benefits of hosting prestigious sports & leisure events with discussion of the challenges of infrastructure, sustainability, and transportation planning; all from the bidding city’s perspective.

� Building a winning bid campaign strategy

� Financing major stadium and infrastructure projects

� Environment and sustainability impact planning

� Creating a legacy policy for positive community and social benefit

Senior Representative of Dubai Sports Council will join by local organising committee and leading experts

11.00 Refreshments and Networking Break

11.15 Sports law as an emerging specialisation in the Middle EastIs there a need for representation in this industry?

Development of local legal frameworks and services that adhere to international standards of best practice with specific topics including

� Brand Protection and Exploitation: merchandising and other licensing arrangements

� Stakeholder Integration: player contracts; relations with teams, sports clubs, player associations and governing bodies; disciplinary issues; the relationship between players’ and team sponsors

� Alternative Dispute Resolutions: representing sporting bodies, players and other sports related clients before the national sports dispute resolution bodies

� Insurance liability and risk assessment in the sports industry

Osama Abu-Dehays, Partner, Bird & Bird LLP

12.00 Lunch and Networking

13.15 Corporate Social Responsibility in sportsWhat can organisations do to overcome cultural barriers which impede sports participation as athletes and spectators?

� Successful social engagement initiatives by organisations in the region

� Community engagement through sports activities: the Sports NGO

� Women in sports: access; participation; overcoming cultural barriers

Dr. Hafez Al Medlej, Chairman of Standing Committee, Asian Football ConfederationDalal Aldossary, Founder and CEO, IMPACT CSRRepresentative of Dubai Sports Council

14.00 Speed NetworkingBring your business cards! �is speed networking session will provide delegates with a chance to meet all participants in an easy, quick and interactive way.

Refreshments and Networking Break

14.30 �e Next Generation of StadiumsHow do venue designs impact the host city and what draws visitors to the venue?

Successful design strategies incorporate technological innovations to achieve engaging visitor experience and produce long-term, real, and measurable economic, sporting, and social returns for a lasting legacy

� Incorporating innovative technologies for rich visitor experience

� Social media engagement and the visitor experience

� Designing entertainment & leisure venues for lasting legacy returns

Moderated by: Perry Smith, Sports Business Advisor, Qatar Sports Investment / Qatar Olympic CommitteeChristopher Lee, Senior Principle, PopulousDina Tamimi, Entertainment & Sports Lead, Cisco

15.15 Closing Remarks from the Chairman

15.30 ME Sports Youth Forum

See www.mesportsummit.com for further details.

CONFERENCE DAY TWO Wednesday, 4th June 2014

Breakfast Briefing - Sponsors Only

08.15 - 09.15�is round table briefing is an invitation only session, gathering of some of the leading international and regional brands, to discuss their biggest challenges faced when partnering sports events in the Middle East region.For more information contact Michael Moffat, sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716

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T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM..

Register before 27 March for

the early bird!

09.00 Registration and Refreshments

09.15 Opening Remarks and Reflection on Day One

09.30 Keynote AddressPhilip Davies, President-EMEA, siegel+gale

10.00 Media & broadcasting for major sporting events in the Middle East

Building local, regional and global audiences across media platforms is essential; how can broadcasters increase value impact for viewership, sponsorship, host personalities, and develop the sport and future prospects for the event?

� How do market differences affect broadcast operations in this region? Case studies from successful broadcasters

� Appropriate methods for broadcast; do’s & don’ts of operating in this region

� PR strategies; gaining the right exposure for your events

� Social Media Channels: digital traffic on game day

Moderated by: Angus Scott, Broadcaster, beINSportsOsama Abu-Dehays, Partner, Bird & Bird LLP

10.45 Sponsorship & marketing: connecting right holders and sponsors

What value are sponsors adding to a major event and how to ensure maximum value from partnership?Matching the operational needs of organisers to the commercial demands of sponsors as a technical challenge in the sub-field of sports marketing

� Justifying sponsorship investment in sporting events

� Attracting sponsorship to sub-elite sporting clubs and venues

� Building brands and fan loyalty through innovative sports marketing

Moderated by: Greg Sproule, Managing Director-MENA, IMGPhilip Davies, President-EMEA, siegel+galeJennifer Kang, Head - Brand and Sustainability, Standard CharteredCampbell Jamieson, General Manager – Commercial, International Cricket CouncilOlly Dale, Sales Director, Liverpool FC

11.30 Refreshments and Networking Break

12.00 Keynote: Nada Zaidan, Female Qatari motorsport archery athlete Local & Youth Engagement

How can events in the region help to imbed sports in the culture?

Stimulating young athletes through sports activities as an educational approach; building positive roles in the local community

� Developing a sports culture for the benefit of the local community

� How do Schools Olympic Programs build participation and reach more youth: successful case studies

Moderated by: Perry Smith, Sports Business Advisor, Qatar Sports Investment / Qatar Olympic Committee Representative of Josoor InstituteGillian Brunton, Managing Director, InnerGChris Earle, Director of Sports, Aspire AcademyGareth Mordey, Chief Operating Officer, E-Sports

12.45 Attracting spectators and building a sports cultureHow can organisations reach new audiences and build the popularity of their sport?

� Where are all the fans? Building viewers and spectators to create buzz around events

� Facility and venue management: utilisation of venues during off-peak seasons

� Innovative case studies from sporting events in the region highlighting successes

Colin Smith, Chief Executive Officer, UAE Pro League CommitteeNick McElwee, Director of Sales and Marketing, ADMM, Yas Marina Circuit

13.30 Closing remarks and summary of outcomes from the 2 day conference programme

13.45 Close of Conference

14.00 Site visit

T: +971 4 335 2437

To find out more about partnering with ME Sports Event Summit, please contact Michael Moffat, Partnerships Manager, Informa Sports Group by email sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716

E: MESES@INFORMASPORTSGROUP.COM..

What’s new for this year?

� Advisory Panel – Advisors to the programme, High level professionals whose leadership resonates at the international level

� New Workshop – Exploring in-depth topics regarding bidding strategy and understanding local legal frameworks

� Sponsors Roundtable – a breakfast roundtable exclusively for leading international and regional brands’ managers

� Even more networking! – Interactive panel discussions, accelerated networking, evening reception

� Site visit – Showcasing a sports complex in Dubai

Would you like to meet over 150 high-level sports professionals across the Middle East in one room over 2 days? If you are a service provider, equipment supplier, technology provider to major sporting

events, ME Sports Event Summit will provide the perfect platform for you to showcase

your services and products and enhance your brand awareness.

Why Partner? We shape creative packages focused towards your ROI and ROO. Gain recognition

internationally and regionally through Informa Sports Group’s extensive database, our

media partners worldwide then make a deeper connection with our audience during the

event.

Tailored Opportunities:Benefit from some of our unique options:

ª Speaking opportunities alongside senior-level speakers ª Host our Evening Reception ª Sponsor the very popular Speed networking session ª One to One Meetings can be prearranged for you! ª Be the first to address an invite only audience as our Breakfast Briefing Partner

Venue site visitTake advantage of this gathering of global and regional sport event leaders to demonstrate the plans, abilities and ambition of your sporting venue.CSR in Sport ForumGain recognition and spread the word about positive projects involving sports or use this opportunity to promote healthy living and engage with the local community.Promoting grassroots as a Youth Forum PartnerHelp bridge the gap between sports education and sports business, Encourage youth engagement and healthy lifestyle or simply connect with the sports leaders of the future. Networking Activities Pre Conference Networking Tool Schedule appointments with potential customers and clients to ensure you maximise your time at the event.Meeting Accelerator Session Bring your business cards! �is speed networking session will provide delegates with a chance to meet all participants in an easy, quick and interactive way.Interactive Panel Discussions and Round Table SessionsJoin the interactive discussions with high profile speakers and ensure you have your say!

î PARTNERSHIP OPPORTUNITIES

INTERESTED IN PARTNERING?To find out more about partnering with ME Sports Event Summit, please contact Michael Moffat, Partnerships Manager, Informa Sports Group by email sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716

Organisations represented at previous events

40% LOCs/Event

Owners/Federations

/Clubs

6% Media

17% Sponsors/Brands

15% Venue

Operators

11% Consultants/Agencies Consultants

15%Suppliers/Techproviders

LOCs/Event

Consultants/

providers

Job title represented at previous events

41% CEO/COO/President/VP

6% Other

30% MD/Director/GM

15% Sales /BusinessDevelopment

6% Marketing/Communications President/

VP

Development

PLEASE þ THE SESSION/S YOU WISH TO ATTEND:

DELEGATE DETAILS

First Name: Surname:

Job Title:

Company:

Address:

Postal Code: Country: City:

Tel: Mobile: Fax:

Email:

PAYMENTS

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.

CANCELLATION

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.

AVOID VISA DELAYS – BOOK NOW

Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Five Easy Ways To Register

+971 4 335 2437 +971 4 335 2438

meses@informasportsgroup.com Informa Sports GroupP.O Box 9428Dubai, UAE

www.mesportsummit.com

Conference fees include documentation, luncheon and refreshments.

All registrations are subject to our terms and conditions which are available at www.mesportsummit.com. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

CALL: +971 4 335 2483E-MAIL: andrew.watts1@informa.com

GROUP DISCOUNTS AVAILABLE

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AX1044

EVENT VENUE:

�e Address Hotel, Dubai Mall, Dubai, UAETel: +971 4 438 8888

ACCOMMODATION DETAILS

We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Informa Hospitality Desk for assistance on:Tel: +971 4 407 2693 Fax: +971 4 407 2517Email: hospitality@informa.com

© Copyright I.I.R. HOLDINGS B.V.SPORTSSP03MR/JA

2nd Middle East Sports Event Summit

Register onor before

27th March 2014

Register onor before

4th May 2014

Standard FeeRegister after 4th May 2014

2 day Conference + 1 Day of Workshops $2,295 $2,595 $2,795

2 Day Conference Only $1,795 $1,995 $2,095

Workshop Day Only $695 $795 $895

INFORMA SPORTS GROUP PORTFOLIO OF EVENTS:

Please contact info@informasportsgroup.com if you are interested in finding out more.

2-4 June 2014 | �e Address Hotel, Dubai Mall, Dubai, UAE

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