Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Concept of ‘Eye Openers’

• Group 15 adolescents (15-20) from allover Amsterdam with an open mind and vision

• Well embedded in the organization• Alternate training with activities and events• Every week meetings • Peer education method• Looking at art, discussing art,

and giving tours is the main subject

Stedelijk Museum

Stedelijk Museum

Goals of the program

• Connect to young people• Stimulate museumvisits by young people • Develop peer education method• Fresh look upon museumorganisation,

collection, communication and education • Create a young, well informed art museum

audience

Stedelijk Museum

Stedelijk Museum

Programs & activities

• Training courses (peer education, how to look at art, how to talk about art, meet artists etc.)

• Behind the scenes (meet the director, visit the storage etc.)• Giving tours• Organise events and activities• Workshops and talks (interview a curator, workshops with

artists)• Website (write blogs, films, hyves)

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Behind the scenes with team manager security

Stedelijk Museum

Stedelijk Museum

Working in different groups with different methods

Stedelijk Museum

Stedelijk Museum

Looking at art, discussing art, giving tours

Stedelijk Museum

Stedelijk Museum

Eye-openers reporters at the Amsterdam Night of the Museums

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

First Event: Holy Shit!

Stedelijk Museum

Stedelijk Museum

Speeddaten with Eye Openers

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum

Practical

• An average of five hours a week

• Paid job

• Recruitment through different networks

• Period: year and a half, after that start with a new group

Stedelijk Museum

Stedelijk Museum

Factors of success

• Starting point: recruitment and selection

• Participation of the whole organisation

• Working together with partner-organisation like Diversion

• Concept of work

Stedelijk Museum

Stedelijk Museum

Challenges

• Participation level • Responsibility, supervision, guidance• Group dynamics• Work efficient• Reach more young people• Research/development• Financial continuation

Stedelijk Museum

Stedelijk Museum

More information

• www.stedelijkindestad.nl/

projects/blikopeners

: pictures, video’s, blogs, bio’s etc.

• Blikopeners@stedelijk.nl

Stedelijk Museum

Stedelijk Museum

Questions ?

Stedelijk Museum

Stedelijk Museum

Stedelijk Museum