15.S56:(in)Validating Your

Startup IdeasIAP 2013

Day 3

welcome

What's ahead

● Monday: From bad ideas to good ideas

● Wednesday: Dig deeper

● Friday: Showtime! (short presentations)

Overview of Today

● Housecleaning

● Presentations

● Awards

● Take-aways

● Next Steps

Goal:Everyone can operate independently

Key Points1. Apply principles

2. Learn from each other

3. Go forth.

Recap● (in)Validating● Traps● Opportunity Cost of your precious time● Positioning Statement● Testable Hypotheses & KPI's● Ideas that should have known better● Testing methods

Lunchtime: Sign in, Add / Drop forms

Housecleaning

Short Presentation for one idea○ Idea○ Positioning Statement○ KPI for (in)Validating○ Test○ Result

Homework for Friday

1. Presentation: 2-3 mins, on the clock1. Group Feedback: 5 mins2. Rinse & repeat until everyone has gone

Awards● Least worst idea● Most dodgy test● Most ambitious

How this works

Now your turn

lunch

What did we learn?

○ Observation○ Online ads: AdWords / Facebook / Twitter○ Survey○ Prototype○ Market research○ Focus groups○ Fake site / app: unbounce.com○ Crowdfunding: Kickstarter, etc.

Testing methods

Take some classes...● IAP● Founder's Journey● Ent. Product

Development & Mkting

● New Enterprises● Advanced

○ Energy Ventures○ Healthcare Ventures○ Media Lab Ventures○ Devel. Ventures○ Linked Data

Venturesl

On Campus● StartLabs● 100k● Beehive● Martin Trust Ctr.

● Black Swan○ Nassim Taleb

● Lean Startup○ Eric Ries

● Running Lean○ Ash Maurya

● Business Model Generation○ Alex Osterweilder

● Four Steps to the Epiphany○ Steve Blank

Books

FIN.Many thanks for a great week,

Colin and Will