Mobile Learning Case Studiesa conversation

December 14, 2011

Gary WoodillSenior Analyst

Float Mobile Learning

@gwoodill

A little about us

Jeff TillettmLearning Strategist and Evangelist

Float Mobile Learning

@mojotillett

Float guides industry-leading companies to understand and

leverage the power of mobile learning. We help companies meet

their business strategies by making useful information accessible,

anytime, anywhere. We are mobile learning strategy specialists.

@floatlearning

www.floatlearning.com

The way to get started is to quit talking and begin doing.

~Walt Disney

Drivers of Mobile Learning

• Cultural dreams – 100 year old dream of mobile communications

• Growth of mobile phones

• Movement of people – the new nomadism, now with connectivity

• Need for connection – fragility of intimacy and approval

• Mobile workers – service and sales

• Non-traditional work spaces – virtual teams, home workers

• New generation brought up with computer technologies and mobile phones

• Rapidly developing mobile technologies – smartphones and tablets

• Move to ubiquitous computing (“Ubicomp”)

Mobile Phone Adoption - Worldwide

Mobile Learning Adoption - US

Mobile Workers: Sales

What does mobile do for me…what business problems does it address?

• Sales Training• Product demos• Key closes • Value propositions• Product/service specific

• Cell phone is the key device for many sales organizations.

• Proven value in closing deals / increasing revenue

Mobile Workers: Field Services

• Field Services• Operational accuracy• Checklists• OJT• Ask questions in context

• Ruggedized handhelds have been used by Oil & Gas, Utilities, Environmental, and Logistics organizations for a decade.

• Now, ease of deploy and reliable content reporting make for bottom line ROI

Case Study

Company: T-MobileDeveloper: T-Mobile Learning and DevelopmentTechnology: Graphic image and SMS

A link was put at the end of an elearning and when the learner entered their mobile number and clicked the submit button a mobile commission card was sent to their phone via SMS.

Even though the idea came late in the planning the Instructional Design team was able to quickly develop and deploy this mobile performance support tool. The front line employees praised the fact that is was always available to them on their mobile device. Additional mobile resources where created based on front line requests.

Case Study

Company: Merrill Lynch Developer: IntuitionTechnology: Blackberry phones

Compliance training - pilot three compliance training courses over a two-month period among a cohort of 2,100 investment bankers and key stakeholders.

1. 99 percent felt that the format and presentation supported thelearning objectives. 2. 100 percent would complete more training in this format.3. Over 75 percent praised the “convenience,” “time management,” and “training with no distractions” benefits. 4. 32 percent completed their learning while traveling for business, 24 percent commuting for work, 26 percent at home, and 18 percent in the office or elsewhere.

Case Study

Company: Wiley Publishing Developer: Float Mobile LearningTechnology: Native iOS Application with Social Tools

Companion App for leadership skills development book.

Adding a companion app provided interactivity to book allowing skills practice, group participation and peer feedback. It also allowed extended engagement to assure learner transferred information and acquired new skills.

Case Study

Company: CognizantDeveloper: CognizantTechnology: Apple iPods

Conversational language training: 1. Reading material. 2. A five-day classroom session that would provide an overview of the mobile learning platform. 3. Download and complete iPod-based learning nuggets. 4. Attend a virtual classroom for reinforcement (LiveMeeting). 5. Take an online audio-based assessment, consisting of listening and comprehension tests.

1. A rise in learner satisfaction with training.2. Training completion rates rose from 50% to 80%. 3. Learning duration rose from 11 hours per month to 27 hours. 4. The number passing the final assessment rose from 70% to 83%. 5.

ROI – an approximate cost saving of $26,000 per month.

Case StudyCompany: Big PharmaDeveloper: Float Mobile LearningTechnology: Native iOS APP

Competitive game with a leaderboard Scenario - based exercises with videos - Interactive product bulletin

20-25% of visits will last between 10 and 30 minutes (the longest level is 60 seconds).Users returned to the app in less than a day 75.9% of the time--the highest concentration of returns occurring at the start of the contest (between November 6 and the 12).On the app's most popular day (a Thursday), about 12% of users launched the app just to look at the leaderboard.When asked, 67% of the time the user will choose to post their score to the leaderboard.The question most incorrectly answered was only incorrectly answered 2% of the time.

Case Study

Company: Turkcell AcademyDeveloper: Turkcell TechnologyTechnology: Mobile Learning Game

“Kim Tutar Cell’i”, a mobile learning game: This mobile “treasure hunt” game is for new employees, and is played on the last day of their orientation program.

The game helps new hires to become comfortable with the physical environment of the company and to learn specific processes that they will use in the course of their corporate life. The new employees’ participation rate for e-learning is now higher than it was previously. The number of questions asked by newcomers about the “critical processes” learned in this game is now lower than it was before.

Case Study

Company: Healthcare workers (HCWs) in PeruDeveloper: Institutes of Tropical Medicine, Belgium and PeruTechnology: iPhones

A set of learning scenarios was developed for mobile devices to simulate interactive clinical cases for physicians working on HIV/AIDS care.

The mobile project enabled HCWs who previously did not have access to HIV/AIDS training to benefit from continuing medical education while they were traveling in remote areas. This had a big effect, as the selected HCWs covered clinics that treated 70 percent of the HIV/AIDS patients in Peru.

Case Study

Company: T-MobileDeveloper: T-Mobile front line employeesTechnology: Mobile device and video

Capture front line retail sales elevator pitch’s. Share them out through internal social media platform. Higher level of participation than expected and better quality of videos was received. Some of the videos went viral within the organization. We also learned a valuable lesson in how skilled our front line employees where and that we needed a stronger partnership with them

Case Study

Company: NikeDeveloper: NikeTechnology: iPod Touch

The mobile devices were placed in a nice rubber case that was attached to a lanyard, or they could detach the device from the lanyard to share with a customer. A retail sales associate can access information on any of Nike’s product categories (footwear, apparel, and equipment) with a touch of a finger or a finger stroke. Weekly feedback about SKU Mobile was overwhelmingly positive from all participants. They saw it as a very effective training tool and as a quick and handy reference tool when working with customers on the sales floor. Most experienced an immediate increase in sales.

Float Primer - App

FreeOver 200 terms defined

Excerpts from the latest books An App/Mobile Web Scenario Tool

Idea StartersMobile Learning App Samples

Consider this Mobile Learning 101

Keep in touch!

Gary Woodill @gwoodill

Jeff Tillett @mojotillett

www.floatlearning.com/blog

Thank you!