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Let’s Get Moving!Why Collins Catering should go mobile

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The StatisticsStats and Facts

Mobile/Tablet Growth

2012’s mobile data traffic was nearly 12 times the size of the entire global internet in 2000.

Mobile network connection speeds more than doubled in 2012.

Global mobile data traffic grew 70% in 2012 In 2012, the number of

mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone.

Cisco Visual Networking Index. (2013, February 6). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved March 1, 2013, from: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Predictions

The number of mobile-connected devices will exceed the world's population in 2013.

Global mobile data traffic will increase 13-fold between 2012 and 2017.

Cisco Forecasts 11.2 Exabytes per Month of Mobile Data Traffic by 2017

Cisco Visual Networking Index. (2013, February 6). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved March 1, 2013, from: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

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The ImpactHow M/T usage has changed web design

Simple is Better

• Vertical navigation over horizontal navigation

• Content prioritization• Less hypertext• Less graphics• Fewer footer links• Smaller images

http://www.uxmatters.com/mt/archives/2011/03/images/10waysmobilesiteIsDifferentfromFullWebSite_figure1.jpg

http://www.uxmatters.com/mt/archives/2011/03/images/10waysmobilesitesDiffer_figure1-b_reduced.jpg

http://www.uxmatters.com/mt/archives/2011/03/images/10waysmobilesitesDiffer_figure7_reduced.jpg

Orbitz

Dell

UX matters. (2011, March 21). 10 Ways Mobile Sites Are Different from Desktop Web Sites. Retrieved March 1, 2013, from: http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php

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Do’s and Do Not’sWhat to aim for and what to avoid

AVOID this

iMedia Connection. (2012, March 19). The 5 worst mobile websites by Eric Anderson Retrieved March 2, 2013 from: http://www.imediaconnection.com/article_full.aspx?id=31232

… AND this, too

iMedia Connection. (2012, March 19). The 5 worst mobile websites by Eric Anderson. Retrieved March 2, 2013 from: http://www.imediaconnection.com/article_full.aspx?id=31232

Try these instead:

Mobile Awesomeness. Retrieved March 2, 2013, from: http://www.mobileawesomeness.com

And this:

Mobile Awesomeness. Retrieved March 2, 2013, from: http://www.mobileawesomeness.com

Collins Catering Mobile

What the company should do

Let’s Get Started!• Make touch friendly• Simplify Menu page• Make Venue photos, not

the venue titles, the links to the venue website