Music Video

Darrell Stenering

What is a music video?

What is the purpose of a music video?

• Promotional purposes or to help market the song. Songs without music videos don’t get any play time on TV so record labels have been known to release “official lyric videos” before the actual video is released, an example of this is Taylor Swift.

Famous music video directors

• Some famous music video directors include Marcus Nispel who directed “Ready Or Not”, The Fugees (1996); “No Time”, Lil Kim feat. Puff Daddy (1996); “Victory” Puff Daddy & The Family feat. The Notorious B.I.G. and Busta Rhymes (1998); “Shining Star”, Sunz Of Man feat. Ol’

Dirty Bastard and Earth, Wind & Fire (1998); as well as going on to direct the Texas Chainsaw Massacre (2003).

• Another is David Fincher who directed “Express Yourself”, Madonna (1989); “Vogue”, Madonna (1990); “Cradle Of Love”, Billy Idol (1990); “Freedom '90”, George Michael (1990); “Straight Up”, Paula Abdul (1998);

“Janie’s Got A Gun”, Aerosmith (1994) as well as Seven (1995), Fight Club (1999), Zodiac (2007), The Social Network (2010).

http://www.complex.com/pop-culture/2011/08/the-15-most-accomplished-music-video-directors/

How much money?

• In the 90’s, artists, such as Madonna and Michael Jackson were known to spend millions of dollars on their videos but this ‘fashion’ has dwindled out due to the advancement of technology allowing videos to be made of a similar quality but for a fraction of the price.

Most Expensive

Average Cost

Recent music video budgets:Macklemore “Wings”: $18,269 (2011)Michael Jackson “Beat It”: $150,000 (1983)Average studio music video budget: $200,000 – $500,000 (2010)

Where can Music Videos be seen?

• Music channels – channels specifically made just for music videosYoutube

Artists upload their videos onto their channelVEVO

The record label uploads the videos onto the artists channelArtist Websites

Music videos can be found on artists websites.