What are QR Codes

and how can they be

used in Career

Services? Rick Smith, PhD

Director, Career

Development

Smith Career Center

Bradley University

What

are

QR

C

odes?

QR = Quick ResponseTwo-dimensional barcodes that, when

scanned, bring users

from one source to online contentUsed to enhance

current marketing materials thereby creating an integrated

marketing campaign

Sam

ple

Art

icle

s

QR (Quick Response) codes - http://

www.prepressure.com/library/technolo

gy/qr-code 7 advantages of using QR codes in the

career center -http://www.optimalresume.com/blog/?

p=1510 Take your Career Center Marketing

Mobile - http://www.boxwoodblog.com/take-yo

ur-career-center-marketing-mobile/

Career Development Center launches

new site with mobile enhancements -

http://www.stthomas.edu/bulletin/201

1/10/04/career-mobile-enhancements/

QR Codes Go to College -

http://www.archrival.com/ideas/13/qr-c

odes-go-to-college?mid=53

Those barcode-looking things? They’re

called QR codes. Here’s what they do

- http://www.zdnet.com/blog/seo/those-

barcode-looking-things-theyre-called-

qr-codes-heres-what-they-do/4339?ta

g=nl.e539

Tools

to u

se

Creation Kaywa QR-Code Generator -

http://qrcode.kaywa.com/ Google URL Shortener - http://goo.gl/

Useful for analytics Tools QR Stuff - http://www.qrstuff.com/

Scanning QR Stuff - http://www.qrstuff.com/qr_phone_soft

ware.html Google Goggles Various barcode apps via iTunes and

the Android Marketplace

Tips

Provide instructions *Scan this code with a

QR reader on your mobile device Try to include a URL, if

possible and use a shortener Think strategically –

who will use, when will it

be used, how can it be

accessed, is it relevant,

is your office being consistent

Exa

mple

s of

Usa

ge

Newspaper AdsFlyersTV/Media Monitors

Business CardsTable Signs/Tents Info GuidesGiveaways

Basically, anywhere the QR Code can be seen and scanned

Uniq

ue E

xam

ple

s

HOW TO: Make Your QR

Codes More Beautiful - http

://mashable.com/2011/04/1

8/qr-code-design-tips

/

101 Unique Uses - http://blog.greattv.com/201

0/06/101-uses-for-quick-res

ponse-qr-codes-creating-au

dience-engagement-with-th

e-next-killer-us-app/ Custom QR Code Generator

- http://en.unitag.fr/qrcodewww.bradley.edu/scc