MwACE QR Codes

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Examples to help you learn about these odd looking bar codes in promoting any information you can think of. The presenter is currently experimenting with codes on handouts, flyers, job fair employer signs, etc.

Text of MwACE QR Codes

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What are QR Codes and how can they be used in Career Services?

Rick Smith, PhD

Director, Career Development

Smith Career Center

Bradley University

What are QR Codes?

QR = Quick Response

Two-dimensional barcodes that, when scanned, bring users from one source to online content

Used to enhance current marketing materials thereby creating an integrated marketing campaign

Sample Articles

QR (Quick Response) codes - http://www.prepressure.com/library/technology/qr-code

7 advantages of using QR codes in the career center -http://www.optimalresume.com/blog/?p=1510

Take your Career Center Marketing Mobile - http://www.boxwoodblog.com/take-your-career-center-marketing-mobile/

Career Development Center launches new site with mobile enhancements - http://www.stthomas.edu/bulletin/2011/10/04/career-mobile-enhancements/

QR Codes Go to College - http://www.archrival.com/ideas/13/qr-codes-go-to-college?mid=53

Those barcode-looking things? Theyre called QR codes. Heres what they do - http://www.zdnet.com/blog/seo/those-barcode-looking-things-theyre-called-qr-codes-heres-what-they-do/4339?tag=nl.e539

Tools to use

Creation

Kaywa QR-Code Generator - http://qrcode.kaywa.com/

Google URL Shortener - http://goo.gl/

Useful for analytics

Tools

QR Stuff - http://www.qrstuff.com/

Scanning

QR Stuff - http://www.qrstuff.com/qr_phone_software.html

Google Goggles

Various barcode apps via iTunes and the Android Marketplace

Tips

Provide instructions *Scan this code with a QR reader on your mobile device

Try to include a URL, if possible and use a shortener

Think strategically who will use, when will it be used, how can it be accessed, is it relevant, is your office being consistent

Examples of Usage

Newspaper Ads

Flyers

TV/Media Monitors

Business Cards

Table Signs/Tents

Info Guides

Giveaways

Basically, anywhere the QR Code can be seen and scanned

Unique Examples

HOW TO: Make Your QR Codes More Beautiful - http://mashable.com/2011/04/18/qr-code-design-tips/

101 Unique Uses - http://blog.greattv.com/2010/06/101-uses-for-quick-response-qr-codes-creating-audience-engagement-with-the-next-killer-us-app/

Custom QR Code Generator - http://en.unitag.fr/qrcode

www.bradley.edu/scc