MY INITIAL IDEAS FOR MY MAGAZINE.

Kyle Lavender

Sub-culture

The magazine I am going to create is centred around Metal.

This would target a niche audience as opposed to appealing to a mainstream audience. This is mainly because Metal is not generally enjoyed as a “mainstream” type of music.

Also the metalcore genres are a sub-genre of metal. My magazine will target mainly the male gender, this is

because metal is mostly a male dominated sub-culture.

This is due to it being very stereotypically male orientated, featuring such subjects and features as violence, dominance and loudness and is generally influenced by many features of the male psyche.

Sub-culture This magazine will also be aimed at an audience age of

around 15-28. Although it would be wrong to say it would not appeal to someone older than this because contrary to metal being viewed as a juvenile phase, it sticks with you for life.

Metal typically appeals to all ages but with this subgenre in particular it appeals to a much younger audience.

This is an image of the band Trivium. As you can seethey are all of a young ageroughly all around their early 20s

As an indication of how youngthe main age group is in this genre, the front man of this band; Matt Heafy was only just turning 18 when they got their first record deal.

Also with my magazine being targeted at a younger audience means it will appeal to the digital natives, allowing for easier access to my product on other platforms.

Another point is that with my audience being younger it means they will have more disposable income.

Audience profile/ideal reader

Sub genre Although my magazine will revolve around metal, much

like metal hammer. The sub genre of metal that my magazine will be tailored to is specifically the “metalcore” genres and other genres of metal with similar elements.

Readers would be expected to listen to such bands as:

Title of magazineand connotations This is the Title and font I have chosen for

my magazine.

I feel that this is an appropriate name for my magazine:

- This is mainly because of the term “Shredder” applied in a rock/metal genre basically means soloing really fast with an impressive display of skill.

- Next is the aggressive imagery it evokes, which mirrors that of the genre.

- The font is stylized through its popular use for band logosin this genre of metal and isvisually striking.

A few band logos withare designed with asimilar font…

All achieve the hard hitting aggressive theme associated with their music.

Colour Schemes and Connotations For my choice of colour schemes I have chosen:

Black- It conveys the serious and dark nature that is associated with metal.

Red- I have chosen this because it has a close relation to the colour of blood, and by doing this it would carry the violent connotations with it.

White- I am using this because it feel that their has to be a contrast to the darker colours and also keeps the magazine from becoming too dull.

Ideas for Cover Image

So far for my front cover image I have decided to have my subjects at eye level with the camera to engage the audience.

Also I want to place my subjects in the style of a V shape with the frontman of the band being closest to the camera and the most engaging. I am doing this to connote who is the most important in this image. Another reason for this is that frontmen are often seen as the most important member of the band and are generally idolized most.

My next idea would be to have the front man giving the finger and directing it at the audience. The reason behind this is to symbolize the distinct rebellious and aggressive behaviour that is associated with metal.

Roughly how the band members will be placed…

And as you can see thefrontman is placeddirectly in the canter of theimage, drawingthe most attentionto him.

This could also be a rough interpretationof the placing of the subjects on a magazine.

This picture represents the rebelliousness that I want to capture in my image.

Again another common pose in photo shoots for metal bands is just simply folding the arms

Another simple one is just tohave them in a line with theirhands in their pockets.

Metal bands tend not to dooutlandish poses and keep it simple.

Models

This is Danny, the frontman of the band.

Here we’ve got matt, the bassist.

These will be the models featuring in my magazine.

Danny

Calum

Jack

Matt

And this is Jack.

An Finally we’ve got Calum.

Together all these models will comprise the band featuring in my magazine.

I feel that they are appropriate models for this genre because:

- They have long hair which is stereotypically related with metal.- Also they are not too overdressed as most fashion related to metal tends to be quite simple.

Shot types:For my choice of shot types I have chosen:- Mid shot because it focuses on the bands faces and

creates a more involving the audience more.- Low angle full shot because it shows their dominance

by looking down upon the audience.

Main Ideas forSplash Article

My first idea is simply an interview with the band that features on my cover.

I’m wanting to achieve asimilar structure to imagewith my text on the left side of the page, and a large image on the right.

Also for the image I want to try something similar with shadows, creating a more sinister effect.

Like the above image I'm wanting to include a large title to the double page spread that basically sums up the feature and has creates a large impact.

It will also feature a short review on their album, highlighting the most definitive points of it.

A few paragraphs on how they came to be a band and the hardships they had to endure to gain success.

My splash page will also feature smaller images or the band and members to break up the text and add variety, I will also include anchorage on these images.

Ideas for Other PossibleContents

“Shredders” – It plays on the title of the magazine. it will include a section on guitarists within the genre who are seen as “virtuosic” and “influential”.

Album reviews. Monthly gig guide. Competition – Will feature written letters from

readers in the magazine. Competition is a reader’s craziest story from a festival they went to.

Live reviews

Pricing

The frequency of my magazine will be:£4.35.

And will be published monthly because ittargets a niche audience.