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MySchool.ua educational social network Started launching in Ukraine in September 2012 There are more than 100 000 users Weekly increment composes 10-20 000 users

My school presentation

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MySchool.ua is the best solution for school management.

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Page 1: My school presentation

MySchool.uaeducational social network

Started launching in Ukraine in September 2012 There are more than 100 000 users

Weekly increment composes 10-20 000 users

Page 2: My school presentation

Problems which we are solving

• Hard-working parents

• No dialog between parents, teachers and children

• Juvenile delinquency

• No control over children's profiles in the open social networks

• Computerization of education is an inevitable process

MySchool.ua can be compared with Dnevnik.ru, but we are much better

• In the nearest future in the majority of the countries of the world all of educational business-processes will be implemented through the Internet

• Nowadays in the educational system there are ten different ways of pupils’ control like sms, online-library, check-in & check-out system control, school schedules etc.

Page 3: My school presentation

What is MySchool.ua?Briefly:MySchool.ua is like Dnevnik.ru in Russia.

We are a bit different, somewhat worse, somewhat better. But all together we are the same.

We are a very young system. But about ten schools joined us after they have applied the Ukrainian version of Dnevnik.ru

In detail:MySchool.ua is an Internet site on the cloud. It is created for managing educational processes and for all the participants of educational processes. It is made for pupils and their parents, teachers, school government and principals.

MySchool.ua is being developed since the end of 2010. About $500K has been invested.

There are more than 300 functional web-pages. About 10% of them have standard social network functionality.

In the main functionality and in the key points we are ahead of Dnevnik.ru

Secret sauce:

Yes, we have a secret recipe

We have a few potent know-how, which are very critical for conquering our competitors.Important thing is that there’s no chance for copying these know-how, at least in Ukraine.

Page 4: My school presentation

Competitors functionality comparison

www.isuo.com.uaOur research (August 2012)Based on competitors web-sites and other system users’ interviews

MySchool.ua is in the right columnShodennik.ua (Ukrainian localization of Dnevnik.ru) is in the middle columnRepresentative of Shodennik.ua disagreed to this table, but he wasn’t able to demonstrate any arguments in reality So this research is based on the our users’ access into their system and their current users' interviews

Page 5: My school presentation

Source:

http://osvita.ua/school/news/28288/ http://dt.ua/SOCIETY/scho_pochim_statistika_i_yakist_nashogo_zhittya-107441.html

Ukrainian market value

In Ukraine

Schools 19 900

Teachers 509 000

Pupils 4 290 000

Parents ~ 4 000 000

Grandparents, cousins, uncles and other relatives ~ 3 000 000

High schools 845

Students 626 500

Kindergartens 16 078

Children before 7 years old ~ 3 500 000

Their parents ~ 2 000 000

There are 14 000 000 potential users of MySchool.ua in UkraineWe are very interested in foreign markets. There are about10 our competitors

Page 6: My school presentation

Functionality of MySchool.ua

The key features are:

• School schedule, grade - book;

• Check-in and check-out for each pupil in the school;

• Progress of doing home-works and tests by scholars. Teacher can check the results immediately after the tasks are done.

• Reports for the school director and for the educational managers like the chief of region department or district department

• BookStore (like AppStore, but only for online education content)

• Multimedia online library

• SMS-service

• Tutor searching service

• Managing for the school library

• Using motivation through different competitions

Page 7: My school presentation

Where is the money?

The key point is the auditory return to the site every day. How it should be monetized we will find out/oversee

Nowadays we get • More than 10 suppositions as for Profit features

• Games are not included

We have 3 main Profit sources:– One of them is confirmed by us

– One of them is confirmed by disappearing competitors

– One of them is confirmed by Russian market

1500

12502333

400

200200 100

25 30 5

6043 UAH (~ $750 )per 1000 users/month

Page 8: My school presentation

How is social networks capitalization counted?

Different methods but everything concerns each user

Expected Profit of MySchool.ua is $0,35 per user/month (out of our tоp 10 services)Our proven income (~ $ 0,35) is comparable with social networks such as Odnoklassniki and Vk.So, MySchool.ua capitalization can be calculated by the same method:

14 mln. Users X $30 for each = $ 420 000 000 mln.

Users(*without bots)

Companycapitalization

Income User/month

One user capitalization

Facebook 900 000 000* $46 mln $0,24 $50

LinkedIn 161 000 000 (2012)

$12,8 mln(2012)

$0,39 (2011) $69

Vkonkakte (2011) 75 000 000* $2 mln $0,26 $26 (2011)

Odnoklassniki 135 000 000 $0,19 $30-40

MySchool 14 000 000 (?) $140-$420 mln

$0,23 (?) $10-$30

Page 9: My school presentation

Project capitalization

In general average capitalization in social networks is30$ per user.

The prediction is from 4 till 14 millions users in Ukraine

Our expected capitalization is

from 4,0 mln. x $30 = $ 120 000 000

till 4 mln. users * $30 = $ 420 000 000

Page 10: My school presentation

Investments necessityAt this moment about $500 000 has been invested

For current round we are looking for $600 000

Investments are required for:

1. Accelerate functional development ($240 000 for programmer salaries per one year)

2. System launching ($120 000 for business trips, exhibitions, etc.)

3. Foreign markets expansion ($180 000 for business trips, exhibitions, marketing.)

4. Others ($50 000)

For the next round (in the 2nd half of 2013) we will need $2 000 000 - $5 000 000

Page 11: My school presentation

Contacts:

Yaroslav Maxymovych–project founder, investor

Ph.D., 16 years’ experience in the IT-technologiesMore than 10 investments in the mobile andWEB-based projects

http://ua.linkedin.com/pub/yaroslav-maxymovych/9/869/967

Lviv, Ukrainemobile: +38(096) 359 99 99tel: +38(032) 244 44 99e-mail: [email protected]: Yaroslav.maxymovych

MySchool.ua team consists of 12 people

Page 12: My school presentation

Other projects invested:

WEB PROJECTS :MySchool.ua - free social network for school. Searching investment for Stage A, and partnership for launching at worldwide.Banner.ua - advertising networkKartinka.net - advertising over pictures on the web-siteHotelsBooking.com.ua - booking in Ukraine

MOBILE PROJECTS:WithMyFriends.org - Check-in on the moving vehicles, such as train.QRTaxi.com.ua - One-click order the taxi by smartphone.

OTHER, LOCAL PROJECTS:Oceni.ua - price comparisonBezGmo.ua, BezGmo.ru – on-line food store StranaPrizov.ru - advertising platform, daily/weekly prizes for "Like".