myBIO Training (IDOs)

myBIOThe free personal event planner for the

2012 BIO International Convention convention.bio.org/myBIO

myBIO.zerista.com

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The Basics• What is myBIO? • What information is featured in myBIO?• Who uses myBIO and why?Tips for Searching• Sessions/Events• Companies and Pavilions• Attendees and Tags• By CountryMore Resources• myBIO vs 1x1 Partnering System • Social Media


What is myBIO?myBIO.zerista.com

• Hub of detailed event and company information for the 2012 BIO International Convention.

• Personal Event Planner for all active registrants.

• Simple search engine to find companies, sessions, events, speakers, and attendees.

• Messaging center for attendees – used by speakers, attendees not participating in partnering (completely separate from 1x1 partnering system).


Mobile site for all mobile devicesNative app for AndoridNative app for iPhone & iPadWebsite for desktops

myBIO Availability From Mobile Devices


myBIO Basics

Events/Sessions

Attendees/Speakers

All ActiveCompanies

Personal Event Planner


What information is featured in myBIO?

Attendees: Individuals who have logged into myBIO are visible (attendees and EBPs). All (15,000+) registrants through CSI with an ACTIVE myBIO profile.

Sessions/Events: Choose from 500 events to add to your myBIO Calendar.Networking, Education, Breakout Sessions, Connect with Companies. The myBIO calendar is separate from the 1x1 Partnerning System.

Speakers: All confirmed speakers for 125+ breakout in 14 tracks and super sessions.

myBIO Companies: Filter the 4,000 companies by these tags - Sponsors, Exhibitors, Pavilions/Zones, Partnering Companies, Presenting Companies, and BIO Members. >> Exhibitors and Sponsors always have most robust profiles


What event information is featured in myBIO?

Open to all web visitors, all the time, no login required. • Visitors can search and browse all sessions but can’t add to event plan.• Visitors can see all speakers and link to their session details. • Visitors can search all companies but can’t add to event plan.• Visitors cannot see the attendee list.

Only ACTIVE myBIO users/CSI registrants can see attendees.• Includes active EBPs.• Active speakers are also in this list.


Who uses myBIO and why?

• Prospective Attendees, Exhibitors & Web Visitors: Browse all events, speakers, and companies. Limited functionality.

• Current Attendees: Browse all events, speakers, and companies, message individuals, create an event plan and comment on sessions.

• Current Exhibitors/Companies: To view their company profile, to message attendees, browse events, speakers, companies and create an event plan.

• Media and Staff: To learn event information and as a marketing tool.


Login to myBIOconvention.bio.org/myBIO


Tips for Searching in myBIO

• Do a Keyword Search by Section: TIP: Browse events/sessions, speakers, attendees, companies in the search box in their respective section.

• Filter by Topic: Use the filters on the left hand side or within a profile.

• Filter by Tags in Individual’s Profiles: - Exhibitors will have specific product category and country tags- Sessions will have topical tags entered by Session Organizer- Attendees will have tags based on their answers during registration (including countries!)


Tips for finding country information in myBIO

• Type in a Country in the Search Bar Ex: “Russia” in “Sessions/Events” – 3 Results

Ex: “Europe” in “Speakers” – 5 Results (Tip: then sort by Country)Ex: “Spain” in “Attendees” (note, you must be logged in to see complete list)

• Type a Country in the “Companies” TabEx: Find “Belgium” under “Companies” – see exhibitors and country profiles


What Information is included in a company profile: Exhibitors and Sponsors

• Logo• Booth # and link floorplan• Pavilion/Zone name if app• Contact Info and Networks• Company Description• Product Category Tags• Profile Type Tags (Member, Partnering, etc)

All edits in Exhibitor Dashboard


Sample Company Profile

These icons correspond with company filter/tag types

No logo provided from exhibitor or sponsor

Exhibitors and Sponsors edit description and tags here

Will take you to general partneringlogin page April 1.

http://www.freemanco.com/store/show/showInformation.jsp?showID=272594&nav=02


Sample Complete Attendee Profile

All edits in CSI registration system

Tags we have in common

If these tags match exactly they become “My recommendations”

Company name matches to personify company ID. Edit in CSI.

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example of complete speaker profile in myBIO

Speakers should update tags in CSI registration system.

Speakers ONLY: Update and manage your picture and bio in Speaker Service Center/A2Z

Session details entered in A2Z Speaker Service Center.


Attendees Manage Your Messages and Notifications in “My Event Planner”


myBIO vs. Partnering

FREE to all participants with any registration

Included with Convention Access + Partnering Registration

Activated with registration starting early March

Activated with registration starting early April

Features all events and sessions Features partnering companies and delegates

Simple search Robust and powerful search

Personal Event Calendar with events/sessions/exhibitors to visit

Calendar of privately scheduled 30-minute partnering meetings


• Word of Mouth • Email/Letter Outreach• Marketing/BD Professionals

- Social Media- Facebook- LinkedIn- Twitter @bioconvention

@bio1x1 #bio2012

• Blogging• Use myBIO

Promotion Ideas


19,000 members on myBIO LinkedIn Group


Step 1: Post a Discussion on the BIO International Convention Facebook

Group


Step 2: Send a message to your targeted LinkedIn contacts

1. In your “Contacts” tab search by tag, industry, location

2. Add contacts to your message list, click “send message”

3. Compose targeted email and post link to your session

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3.


Step 3: Find Group or Subgroup

>> 19,000 members and counting


Step 4: Start a discussion or poll

Ask a question or get session feedback>> Try a poll


Step 5: Share your LinkedIndiscussion on twitter

@bioconvention#bio2012


@bioconvention#bio2012

Step 6: Build session buzz on twitter using #bio2012 hashtag

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Now!

Thank you