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Presentation Communication Module for N5 Communication students studying at FET Colleges in South Africa.
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p.70 (N5 students up to 4.10)
PRESENTATION COMMUNICATION
Did you know the greatest fears include … • Fear of developing cancer• Fear of getting a heart disease• Fear of having to make public
speeches
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Sooner or later you would have to:Speak in publicAddressing large
groupsWelcome a new
employeePropose a toastThank colleaguesPresent minutes
WHY DO YOU HAVE MASTER THE ART OF PRESENTATION?
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A person’s self-esteem
The image and reputation of the organisation of whom the speaker is a representative.
Remember: the “self-fulfilling prophesy”? What you think will
happen, will happen.One gains faith
EVERY time you finish a speech successfully.
Practise, practise, practise
A GOOD PRESENTATION DEPENDS ON …
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See p.71
4.1 THE ROLE OF
PRESENTATION COMMUNICATION IN
THE COMMUNICATION
PROCESS
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PRESENTATION COMMDefine it in terms of formal communication process Sender (Speaker) Message (specific purpose) Receivers (target audience) Feedback can be
Individually (questions)Collectively (applause)Direct (answering question) Indirect (bored listener talking to his friend)
Verbal, conscious and positive Asking information
Non-verbal, unconscious, neg Bored yawn
REMEMBER:SENDERMESSAGERECEIVERSFEEDBACK
DEFINITION
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SENDERVerbal comm
Development of target audience
Non-verbal commPersonal appearancePosture (stance)Facial expressionsGesturesQuality of his voice
COMM BARRIERSCan be any of they above
Presentation comm example of direct comm with smaller or larger groups.
Speeches are the example of communication with smaller groups or more larger groups
That is Presentation Communication
SENDER
COMM BARRIERS
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See p.71
4.2 THE PURPOSE OF SPEECH-MAKING
• To interest or amuse• To inform or to teach• To stimulate or impress• To motivate• To coerce or persuade
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The aim of the speechResponse from audience?
The audienceSize, age, gender, culture
The occasionDictate formality
The physical surroundingsGeographical situationQuiet/Busy?Size of Hall
4.3 FACTORS TO CONSIDER WHEN PREPARING A SPEECH (P73)
C-group
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Preparing content matter1. The Introduction2. The body3. A logical presentation4. The conclusion
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1. Introduction
Advertisement for rest of speech
Grab audience’s attention, gain goodwill
Indicate purpose & scope
Ask questions, humour, interesting quotation, descriptive anecdote
Joke should be relevant!
2. The body
Researched thoroughly Direct information Oral info Written info
Presented logically Chronological Ascending order of
importance Ascending order of
complexity Congeneric order
CONTENT MATTER OF A SPEECH
Group B/A/D
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3. Conclusion
Summary of main points
Return to purpose indicated in introduction
Appropriate anecdote or quotation
Indication how facts can affect listeners
Suggestion regarding possible plan of action
Listen to Steve Jobs, the founder of Apple Inc. and
analyse his speech.
CONTENT MATTER OF A SPEECH
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See p.74 - 77
4.3COPING WITH
NERVOUS TENSION1. GENERAL GUIDELINES• Be yourself• Prepare adequately• Rehearse the
speech• Dress appropriately
2. BREATHING EXERCISES• See page 76
3. RELAXATION EXERCISES• See page 76
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See p.77 - 81
4.6 NON-VERBAL ASPECTS WHICH DETERMINE THE
SUCCESS OF A SPEECH
1. APPEARANCE2. DEPORTMENT AND POSITION AT
DESK3. EYE CONTACT4. FACIAL EXPRESSION5. GESTURES6. RAPPORT WITH THE AUDIENCE7. VOICE AND VOICE CONTROL OR
PROJECTION
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APPROPRIATE DRESSOUTFIT MUST MATCH OCCASION, AUDIENCE, TOPICFORMAL: MORE CONSERVATIVE INFORMAL: ALWAYS BE NEATNEAT APPEARANCE: SELF-RESPECT AND RESPECT FOR
AUDIENCEDRESS ONE LEVEL SMARTER THAN AUDIENCE
4.6.1 APPEARANCE (P.77)
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Deportment: Way in which someone carries themselves, indicative to self-confi dence and shows attitude towards audience and topic to be discussed
Introduce: He should rise, pause, walk calmly to desk
Take a comfortable stanceDistribute weight evenly on both
feetMove weight between front and back
feetAvoid leaning on the desk, standing
abnormally stiff as poker or clinging to desk for dear life.
Have an upright but relax posture
4.6.2 DEPORTMENT – POSITION AT DESK
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4.6.3 EYE CONTACT
Pause, run eyes over audience and establish eye contact
Maintain throughout speech
Avoid looking over heads of audience
Avoid staringGet some feedback
4.6.4 FACIAL EXPRESSION
Facial expression reflect attitude to message conveyed
Smile, grin, raised eyebrows, etc (use it!)
Your expressions are sometimes imitated by audience
Words AND expressions = people remembering speech better …
4.6 NON VERBAL ASPECTS
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4.6.5 Gestures
Movements of part of the body, especially the head, arms and hands
Used incorrectly they are irritating mannerisms
Used correctly they emphasise what you say. “Go away!”
4.6.6 Rapport with audience
Continuous eye-contact
Speak to audience as if speaking during a conversation between two people
Choose one or two individuals in audience to focus your attention on.
4.6 NON VERBAL ASPECTS
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QUALITIES OF A GOOD VOICEPitch (shrillness)Tempo (rate or
speed)Pauses (effective
punctuation mark)
Emphasis IntonationAccent determine this
Volume (audible)Use for emphasisAdjust for size of hall
Tone (or quality) Intensity of emotion reflected in your voice
4.6.7 VOICE & VOICE CONTROL OR PROJECTION (P.79)
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See page 81 - 82
4.7 APPLICABLE LANGUAGE USAGE
• Choice of words• Use relevant
terminology• Use of ambiguity,
repetition, tautology etc.
• Clear and coherent ideas• Enthusiasm and liveliness• Audience-oriented
language
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See page 82 - 88
4.8 VISUAL AND OTHER AIDS
4.8.1 Designing the audio-visual programme
1. Size2. Simplicity3. Unity4. Emphasis5. Balance6. Visual elements• Line• Shape• Space• Colour• Texture
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See page 85
4.8 VISUALAND OTHER AIDS
4.8.2 Most commonly used media
1. Black (or chalk) and white boards
2. Flip charts3. Slides4. The overhead projector5. Using the microphone
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1. Introducing a colleague or a guest speaker
2. A welcoming speech3. A farewell speech4. A presentation speech5. The speech of acceptance6. The speech of thanks7. Making an announcement8. Proposing a toast9. The after-dinner speech
4.9 OCCASIONAL SPEECHES (P.89)
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See page 95 -103
4.10 ACTIONS TO PROMOTE GOODWILL1. Meetings2. Conversation3. The telephone• Guidelines for making tel. calls• Guidelines for coping with
incoming calls4. Interviews• Before the interview• During the interview• After the interview
5. Dealing with clients and guests