2. Intoduction About Formation of Namaste India Key People in
Namaste India 3. NAMASTE INDIA FOODS PVT. LTD. is an IndianDairy
Company that is committed to supply pure milk &milk products.
It is situated at Shivrajpur,31 km far away from KanpurNagar.
Company has established a developed Agriculture &Cattle Farm
where Agriculture & Cattle Farming is doneby the scientific
method. 4. The unit is fully automated with internationalstandards.
And is planning to collect, process and pasteurize 4Lakh litre milk
per day. It has collection centres in hundred villages and willbe
extending to 1000 villages by upcoming three years 5. Members Mr.
Murli Dhar - Chairman & MD Mr. Bimal Kumar- Managing Director
Mr. Manoj Kumar- Director Mr. Rahul Gyanchandani - Director Mr.
Rohit Gyanchandani - Director 6. Products The product portfolio
includes Pasteurized Milk, PureGhee, Cheese, Curd, Flavoured Milk
and other dairyproducts. 7. Segmentation of Milk Young Children
Urban Family 8. Functions of Namaste IndiaProcurementProcessing
Marketing 9. Procurement Procurement phase includes the act of
obtaining milkfrom the villages. Namaste India dairies have certain
societies for thispurpose. Namaste India act as a balancing tool
for milk betweenvillages and cities. 10. Processing It includes
Pasteurization of milk. Grading and checking of milk. Two types of
grading State milk grading (SMG) National milk grading (NMG) 11.
Marketing It comprises of Distribution Packaging Warehousing
Handling customer complaints through quality controldepartment. 12.
Quality control Quality control is an essential and most
importantdepartment for any manufacturer. Quality control is depend
upon only practical (SurveyAnalysis and Right Procedure). In
NAMASTE INDIA at reception point of milk fromdifferent societies
(Producers Villagers) Milk iscollected and basic test are carried
out quickly aftercleaning it is send for further processing.
Finally after pasteurization three type of milk obtainthat is Full
cream milk , Toned Milk , Active Milk.Milk 13. Testing ProessMilk
procedure out through some stages----------------1. ORGANO LEPTIC
TEST : - Seeing - Smell - Testing2. CLOT ON BOILING TEST:- After
testing checking isdone between good and pour milk. - Formalin test
- Soda test - Urea test - Sugar test - Caustic test 14. 3. S.P.C.
(Standard plate count) TEST - In this typeof testing not more than
25000 Bacterias should bepresent in one ml of milk.4. CLR (Correct
Lacto Meter Reading) Test - In thistype of testing is done to find
out quantity of water inmilk.5. M.B.R.T. (Methyl Blue Reduction
Test) - M.B.R.T.test is done for milk pasteurization.
heatingtemperature should be 72-80 degree centigrade.Chilled
temperature should be 5 degree below. 15. STORAGE TANKERS 16.
PRODUCTION UNIT 17. Manufacturing units Alwar Aurangabad
ChitradurgDharGhaziabadGreater Noida HaridwarJamnagarJamshedpur
JhansiKanpur New Delhi RoorkeeSagar 18. SWOT ANALYSISSTRENGTH
Offers VEG Products Price Sensitive Consumer meet for feedback
Performance appraisal programmes Awareness programmes 19. Weakness
No separate CRM department Home delivery services are not available
Retail outlet are limited Limited horizon 20. Threats Local milkmen
Parag Dairy 21. Opportunites Namaste India ATMs to establish in
urban area Allocation of distributors to expand
distributionchannels Should focus on rural areas Extend their reach
in other states 22. AMUL MILK Founded in 1946 Indias largest food
product marketing organisation with annual Sales Turnover -
(2011-12)Rs. 11668 Crores (US $2.5 Billion)BRITANNIA Britannia
Industries Ltd (Britannia) wasestablished in 1892 in Kolkata With
annual Sales Turnover -(2011-12)Rs.11254 Crores (US $2.5 Billion
LOCAL MILKMAN 23. Promotion Promotional tools, like Banners,
hoardings, pamphlets. Advertising through radio, television etc.
24. Thank You
