NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence – Nov 15

  • View
    205

  • Download
    1

Embed Size (px)

Transcript

  • Personal Branding 101Building a Brand for Digital Influence

    Kylie Rowe, MSW, MBA | @KyRoBiz

    Vice President of Relocation & Corporate Services, Dickson Realty

  • What is a Personal Brand?

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    How would your peers or colleagues describe who you are

    when youre not in the room?

    What do people come to you for, or what business value

    and expertise do people believe that you have?

  • NCET Biz Bite Agenda

    What is a personal brand?

    What is personal branding?

    Why does it matter?

    How do you build your brand? (7-Steps)

    How do you be a digital influencer?

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • A Personal Brand is...

    How people describe you when youre not in the room.

    The image or impression people have of you.

    A reflection of the value you are able to consistently deliver.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Your personal brand exists

    whether you like it or not!

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • What is Personal Branding?

    You use a strategic process that makes you an active

    partner in the direction of your life.

    You create a distinct voice that people recognize.

    You intentionally represent and communicate who

    you are and the value you bring to others.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Personal branding is a never-

    ending journey that extends well

    beyond social media.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Why does Personal Branding Matter?

    When you live your brand, it gives you credibility.

    With credibility, people will increasingly trust you.

    When people trust you, they follow you.

    With followers, you are a digital influencer.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • If youre not online, youre less

    likely to get an interview and less

    likely to get hired.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Why does Personal Branding Matter?

    70% of employers search for a candidate on social media

    69% use online search engines to research candidates

    54% found social media content that caused them not to

    hire someone

    57% only interviewed candidates they could find online

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite | 2017 CareerBuilder Survey

  • Personal branding enables you to

    be a more authentic person who

    can create a greater overall

    impact.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • How? 7-Step Guide to Build Your Brand

    1. Understand who you are.

    2. Write a brand bio.

    3. Create and update profiles.

    4. Know your network.

    5. Identify a strategy.

    6. Practice the Laws of Social Media.

    7. Start over from the beginning.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Step 1. Understand who you are.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    How do I describe myself to others, including my

    purpose, passion and core values?

    What business value or special knowledge and

    expertise can I consistently deliver to others?

    Whats my vision and how do I want to be described

    in the future, at least one year from now?

  • Step 2. Write a brand bio.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Mind the perception gap!

    Bios for different platforms and purposes.

    Review other influencers.

  • Step 3. Create and update profiles.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Profile picture.

    Consistency across profiles.

    Review other influencers.

  • Influencer Example: Bret Simmons

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Influencer Example: Bret Simmons

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    @DrBret: NV Management Prof. Purpose to change your mind about value of creating

    healthy, responsible organizations where

    everyone can thrive. Curator @TEDxUofNevada

    @TEDxUofNevada: Our event is called TEDxUniversityofNevada, where

    x=independently organized TED event. Next

    event is 1/27/2018. Tweets by @drbret

    https://twitter.com/TEDxUofNevadahttps://twitter.com/drbret

  • Step 4. Know your network.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Is your audience the same across platforms?

    What do people like, comment and share?

    Who is following you and who are you following?

  • Step 5. Identify a strategy.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Public or private?

    Personal or professional?

    Which individuals and organizations are influencers?

  • Step 6. Practice the Laws of Social Media.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Content

    Engagement

    Authenticity

  • #ImNotACrazyCatLady

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Step 7. Start over from the

    beginning.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Then what?

    Become a Digital Influencer

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • How to become a digital influencer?

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Presence on multiple platforms

    Alignment with other brands

    Links with individual influencers

  • Example: #MoveWithPurpose | @ThisisReno

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

    Facebook | Twitter | LinkedIn | Insta | Snap | Google+ | Blog

    Brand Alignments: Dickson Realty, TEDxUNR, EDAWN,

    This is Reno, Tahoe Nevada Love, Opportunity Nevada,

    Getaway Reno Tahoe, University of Nevada, Renown

    Links to Influencers: Bret Simmons, etc.

  • Digital influencers arent the

    ones reading articles about

    best practices -- they are

    writing them.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • As a digital influencer you

    Have a niche and provide value.

    Guest blog and contribute with a distinct voice.

    Are also seen and part of the offline community.

    Continue to collaborate.

    Accept the responsibility of being an influencer.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Personal Branding for Digital Influence: Key Takeaways

    Know who you are and be that.

    Consistently deliver value to others.

    Influence and be influenced, for good.

    Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

  • Kylie Rowe@KyRoBiz

    775-250-1152

    kylie@kylierowe.com