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Bret L. Simmons, Ph.D.NCET, September 28, 2016
What have we learned about
social media?
www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons
Let’s talk
• Are you active on SM? Why or why not?• What have you learned?• Any predictions for the next 5 years of SM?• What I’ve learned• Key performance technology
2007200820092010
How do you spend most of your time?
• Talk• Text• E-mail• Social Media• Other
• Never started?• Quit?• Currently active?• What have you
learned?• Predictions?
What I’ve learned in 8 years
• Privacy• Authenticity• Professional discretion
Never trust any site to protect your privacy
• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
Operational Privacy • The sooner you behave as if
you have no privacy online, the more effective you will be
• Use your online presence to build bridges, not walls
We don’t need Facebook or Twitter
to authenticate our lives
Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
Professionally PersonalEverything you do reflects on your business
Why risk offending anyone?
Be a signal in an ocean of noise
Core Performance Technology:The ability to outlearn your competitors
Yesterday’s home runs don’t win today’s games
Babe Ruth
Questions?
Bret L. Simmons, [email protected](775) 336-9576