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Bret L. Simmons, Ph.D. NCET, September 28, 2016 What have we learned about social media?

NCET Tech Bite | Brett Simmons, Social Media Lessons | Sept 2016

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Page 1: NCET Tech Bite | Brett Simmons, Social Media Lessons | Sept 2016

Bret L. Simmons, Ph.D.NCET, September 28, 2016

What have we learned about

social media?

Page 2: NCET Tech Bite | Brett Simmons, Social Media Lessons | Sept 2016

www.bretlsimmons.com

http://www.slideshare.net/BretLSimmons

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Let’s talk

• Are you active on SM? Why or why not?• What have you learned?• Any predictions for the next 5 years of SM?• What I’ve learned• Key performance technology

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2007200820092010

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How do you spend most of your time?

• Talk• Text• E-mail• Social Media• Other

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• Never started?• Quit?• Currently active?• What have you

learned?• Predictions?

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What I’ve learned in 8 years

• Privacy• Authenticity• Professional discretion

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Never trust any site to protect your privacy

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• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing

• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy

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Operational Privacy • The sooner you behave as if

you have no privacy online, the more effective you will be

• Use your online presence to build bridges, not walls

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We don’t need Facebook or Twitter

to authenticate our lives

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Professional Discretion

Just because you can post, comment, share, like, etc. does not mean that you

should.

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Professionally PersonalEverything you do reflects on your business

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Why risk offending anyone?

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Be a signal in an ocean of noise

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Core Performance Technology:The ability to outlearn your competitors

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Yesterday’s home runs don’t win today’s games

Babe Ruth

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Questions?

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Bret L. Simmons, [email protected](775) 336-9576