Embed Size (px)
Citation preview
Give Your Company The Best Chance To Rank!
By Devin Sizemore
www.MarkUBiz.com
www.MarkUBiz.com
www.MarkUBiz.com
What Is SEO (Search Engine
Optimization)?By Devin Sizemore
What Is SEO (Search Engine
Optimization)?Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
www.MarkUBiz.com
SEO Myths• SEO is all about ranking• SEO is something I can hand off to IT (Web
Developer versus Online Marketer) • More links are better than more content (quality
links still matter!)• Keywords need to be an exact match• My homepage needs a lot of content• Microsite and landing pages will help my ranking• Once we are ranking there is no need to keep
doing SEO• I can set my SEO campaign and forget it!
www.MarkUBiz.com
My Favorite SEO Myth…
SEO or Online Marketing Is All I Need To Do!
NO!!
www.MarkUBiz.com
A Couple Questions
www.MarkUBiz.com
Should I Only Focus On Google?
www.MarkUBiz.com
Organic Or Paid?
www.MarkUBiz.com
Both!!!!
How Do People Search?
By Need: Online Marketing Reno, Social Media Marketing Reno
By Company: MarkUBiz
By Person: Devin Sizemore (Doctor, Attorney, Sales Rep)
www.MarkUBiz.com
www.MarkUBiz.com
www.MarkUBiz.com
www.MarkUBiz.com
www.MarkUBiz.com
What Do All These Have In Common?
www.MarkUBiz.com
Last Three Big Changes
www.MarkUBiz.com
Panda• Targeted Duplicate Content• Targeted Low Value Websites (low domain rank)
Penguin• No Spamming (systematically blacklisted websites
with spam links and other spam content)
Hummingbird• Full Change• Conversational Search (Questions)
Case In Point
www.MarkUBiz.com
Case In Point
www.MarkUBiz.com
Chose Your Keywords
www.MarkUBiz.com
What It Is?• A term that relates to you, your business or your
industry
Tips?• Google Adwords – Keyword Tool (It’s FREE!)• Focus Your Keywords:
• Accountant• CPA• CPA Reno• Tax Preparation Reno• Business Tax Preparation Reno
• The city should go with the keyword (Reno CPA, not Reno, CPA, Sparks)
One Tip
www.MarkUBiz.com
More Tips
www.MarkUBiz.com
PPC (Pay-Per-Click)
www.MarkUBiz.com
PPC (Pay-Per-Click)
www.MarkUBiz.com
What It Is?• A business model where a company that has placed an advertisement on a
website pays a sum of money to the host website when a user clicks on to the advertisement.
How To Use It?• Google AdWords (http://adwords.google.com) • Google Retargeting (http://www.google.com/ads/innovations/remarketing.html)
Tips?• Make sure where you are sending traffic is optimized!• Create multiple campaigns so you can AB Test• Track conversions… Don’t send traffic blindly• Make sure to uncheck mobile, or send to mobile responsive website
How To Track?• Google Analytics• Website Conversions
Organic (natural)
www.MarkUBiz.com
Organic (Natural)
www.MarkUBiz.com
What It Is?• Organic search results are listings on search engine results
pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
How To Use It?• Start creating content!!!! (Website, Video, Blog, Social
Media, Newsletters)
Tips?• Create a ton of quality content• Clean up your website (meta tags, keywords)• Setup Directory Listings• Setup Social Media Accounts
Web Content
www.MarkUBiz.com
Content Creation Tips!
www.MarkUBiz.com
What It Is?• Content includes: Blogs, Articles, Newsletters,
Social Posts, Videos, Comments
How To Use It?• Write a blog a week!
Tips?• Optimize Your Content!• Share Your Content! (http://ezinearticles.com/,
Blog, Social)
More Tips
www.MarkUBiz.com
How To Structure Your Content:• What Is It?• Why Should The Reader Care?• How Can The Reader Do It?• How Can Your Company Help Or Make It Easier?
Optimization Tips• Have a main keyword and a couple secondary keywords• Keywords In Headlines (in an H1 tag) • Anchor Text (Reno CPA)
• Two to pages on your website• One to a helpful high quality resource
• Have a call to action at the end.
Google + LocalGoogle Places
Google My Business
& Directory Marketing
www.MarkUBiz.com
Google + Local (directories)
www.MarkUBiz.com
What It Is?• Google+ Local helps users discover and share places.
(Yelp, Yahoo! Local, Foursquare, CitySearch)
How To Use It?• Claim as many listings as you can using the same NAP
(Name, Address, Phone Number) –Be Exact!
Tips?• http://www.localvisibilitysystem.com/definitive-local-se
arch-citations/ (The more the merrier)
• Fill out each listing as much as possible (Video, pictures, links)
Videos
www.MarkUBiz.com
Videos
www.MarkUBiz.com
How To Use It?• Post to YouTube first… why? Google Owns It!
Tips?• FAQ, SAQ and KAQ videos!• Videos should be under 2 minutes• Have a call to action slide at the end• Optimize the title and description.
www.MarkUBiz.com
The Big Picture
Your Website
Social Media
www.MarkUBiz.com
Social Media
www.MarkUBiz.com
How To Use It?• Setup the main accounts for yourself and your
business: Facebook, Twitter, LinkedIn, Pinterest (depends on industry)
Tips?• Make sure to post, follow and engage when you
set it up so there is some content• Use them to fuel each other
http://facebook.com/twitter
Understanding Your ROI
www.MarkUBiz.com
Understanding Your ROI
www.MarkUBiz.com
1. Where does traffic come from (organic, referral, direct)
2. Is the traffic staying on your website? (Bound Rate)
3. If so, how long is the traffic you are getting staying on your website?
4. Are you getting more sign ups, opt-ins, appointments or calls?
Action Items
www.MarkUBiz.com
1. Determine Your Keywords (or review them) 2. Audit Your Website (enough content and
optimization) 3. Revitalize or Renovate Your Brand Accounts
(Website, Social, Video & Directories) 4. Begin creating quality content5. Post and share your content as organically as
possible6. Keep track of what you are optimizing for and
track your results!
