NEWSPAPER ADVERTISEMENT 3

Dare to Bare ….

DARE TO BE BARE

CHANNEL 4

This image again goes for the minimalist technique in order to shock the audience. We

can clearly see a plain background is used in order to prevent the focus being drawn

from the main image. It also contrasts the purple ‘4’ allowing it to stand out against

the rest of the advertisement. This subvert from Channel 4’s usual style of advertising

when their logo is not a main feature of the page. However this is done in order to

mirror the juxtaposing images we see on the left, the plain background against the

bright purple emphasises the effect the half bare and half make up covered face

portrays.

As well as this the main image that we see shows a female’s face sliced down the

middle with two conflicting images on either side. These two different looks to be

accentuated by the use of lighting. Her left side has darker lighting causing the lack of

make up to be highlighted however the opposing side shows brighter lighting with

make up representing the debate of ‘bare beauty’ vs ‘fake’ beauty and creating a

further interest in watching the show.

We also see a small tag line to promote the name and date of the show however by only

giving us this information we are forced to make assumptions about the show from the

images they present and therefore we are further intrigued.