Next Generation Banking with Generation Y

The Garland Group | SocialStratus

Next Generation BankingFrom Generation Y’s Perspective


SocialStratus


Stats


1979 - 1997Gen Y


70 million strong


$211 Billion Income


~$172 Billion a year


Heavy Influencers


Socially Conscious


1. Reduce the Drinking Age to 18! - 111,275

2. Legalize Same-Sex Marriage - 80,458

3. Americans for Alternative Energy - 69,465

4. Support a Woman's Right to Choose - 66,806

5. Support Stem Cell Research - 55,219

6. Abolish Abstinence Only Sex Education - 54,712

7. Government + Religion = Disaster - 47,949

8. AIDS / HIV research - 24,789

9. Equal Rights for Gays - 24,013

10. Pro-Life - 22,409

Top FacebookGroups

What they are

• Resourceful

• Creative

• Efficient

• Tech Savvy

• Praise Hungry

• Cocky/Arrogant

• Self-centered

• Use to winning


ConsumersHow do they consume?


24/7 Access


TV isn’t King anymore


You have 10 seconds, GO!


Ads = Ignored


Friends are what matter


Digital Natives



97% own a computer

94% own a cell phone

76% use Instant Messaging

75% of college students have a Facebook account

60% own a portable device such as an iPod

34% use websites as their primary source of news


ProducersWhat do they do for fun?


•Blogging

•Videos

•Networking

•Mobile

•Music

•Branders

User Generated Content


RecruitingHow do we find this generation?


Don’t be a lemonade stand.

Recruit like a football coach.



Google them!


Workplace

What they want

• Empowerment

• Flexible schedules

• Lots of perks

• Right to lifestyle choice

• Life/Work Integration


• Coaching, not bossing

• Lots of feedback/praise

• Rewards (not necessarily monetary)

• The job better be fun!


How do you get their business?


• Listen

• Be authentic, transparent

• Don’t sell/spam them

• Offer better experiences


Thanks.