Sourced From:

http://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdfhttp://v1.aberdeen.com/launch/report/perspective/8719-AI-ecommerce-retail-personalization.asp?lan=US

http://www.econtentmag.com/Articles/News/News-Feature/Personalizing-Personalization-Its-About-More-Than-Just-Knowing-Your-Users-Name-96731.html

http://www.brainsins.com/en/blog/online-shopping-personalization-statistics-and-trends-infographic/2484

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74% of merchants that already offer personalization benefit from increased sales

61% of merchants that already offerpersonalization benefit from increased profit

58% of merchants that already offerpersonalization benefit from increasedonline traffic

55% of merchants that already offerpersonalization benefit from increase in customer loyalty

Online shoppers that click on a personalized product recommendation spend on average

more than customers who don’t30%Did you know...

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59%

56%

53%

43%

of online shoppers believe it is easier to find interestingproducts on personalized eCommerce websites

of online shoppers are more likely to return to a site that shows product recommendations

of online shoppers believe that personalizedeCommerce websites provide a better service

of online shoppers are more likely to shop on a site that offers personalized recommendations

Perks of Personalization

Who’s Already Personalizing?

62% 48%

of surveyed retailers currently offer personalization

of surveyed retailers offerpersonalized offers/promotions based on previous purchases

online

39%

of surveyed retailersoffer product recommendations

based on previous purchases

One out of five surveyed retailers are planning to implement

personalization technology to their stores

Consumers are in Favor of Personalizing:

58%

of consumers are in favor of product recommendations based on previous

purchases

86%

of consumers said that personalization has had

some impact onpurchasing decision

25%

of consumers said itsignificantly influences

their purchase

One out of five people have never experienced any kind of personalized offers during online shopping

Two out of three people believe their onlineshopping experience should be more personalized

Consumer Demand

THE POWERof

PersonalizationPersonalization

How to Personalize

There are three core capabilities that allow retailers to personalize the eCommerce experience:

36% depends on the ability to respond to near real time execution across multiple channels

41% depends on the analysis of consumer site search data

38% depends on real-time reporting for product search conversion

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#1 Global Provider of eCommerce Site Search Navigation Solutions @nextopia