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North Suburban Libray System presentation on technology trends in libraries and increasing usage of databases.
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What is at the Heart of Libraries?
Stephen Abram, MLS, FSLANorth Suburban Library System
March 16, 2010
These slides available todayat Stephen’s Lighthouse blog
What Are Libraries Really For?
• Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
• Equity (digital divide, integrating population growth, generations, etc.)
• Student Performance (up to 25 point increase)• Competitive Advantage (Canada, EC, India, China, etc.)• Community• Learning• Interaction• Social Glue
Social Glue and Libraries
ASK YOURSELF
• What is more important for value based funding?
• 6% annual increases in circulation?• 100% increases in ILL?• 500% increases in website hits?• 1000% increases in database results?• 50% increases in customer satisfaction?
Bricks, Clicks and Tricks
5 Tricks You Can Do Right Away
• Number One:
• What are your top reference questions?
5 Tricks You Can Do Right Away
• Number Two:
• Do a Signage Audit
5 Tricks You Can Do Right Away
• Number Three:
• Get Some Widgets (Hint: API)
5 Tricks You Can Do Right Away
• Number Four:
• Get Jiggy with GIS.
5 Tricks You Can Do Right Away
• Number Five:
• Go Beyond Statistics• Google Analytics• Foresee
Driving User to the Library
• Encyclopedia.com• HighBeam• WorldCat• iPhone App• Questia• Etc.• Watch for more . . .?
5 Tricks You Can Do Right Away
• Tiny Gale Cengage Ad:• Double Your Usage EVERY 18 months!• Ask Us. We know how.• We have a huge and growing widget library
(hundreds and all Facebook enabled)• We’ll build websites and landing pages for free
(over 1,000 so far)• We’ll install Google Analytics and Foresee for free• AccessMyLibrary iPhone app free (Hope Droid…)• Ask me about strategic partnerships (examples)• Gale OCLC WorldCat partnership
What We Never Knew Before
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the
first time. 29% found our products via the library website. 59% found what they were looking for on their first
search. 72% trusted the content more than what they found
on Google. But, 81% still use Google.
Gale Widgets
Are we going to a totally build it yourself world?
Imagine IKEA merging with GM...
Newspapers: Assemble them yourself.Re-imagine the textbook, coursepack, etc.
Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the
deck of their dreams. Help them build it.
Will Reading Matter?Are your staff confusing books and reading?
Audiobooks, Cengage and eBooks . . . And Google
http://www.flickr.com/photos/keeping-it-real/160822516/
http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits
What does your best borrowed report look like?
Is your Community different?
http://www.flickr.com/photos/matthk/2054262239/
What does your book and article or website recommendation blog/RSS feed look like?
Who is your star recommender?
http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits
How do your community contentreviews do?
Who is your best teen reviewer?
http://www.flickr.com/photos/mthiesson/176153663/
How are your web based communities doing?
How many dozen are there?
http://www.flickr.com/photos/lori_an/319433801/
Do your users like your video author interviews?
Your YouTube DVD trailers?
Do you offer podcasts?
Do you record every story time?Every lecture?
http://www.flickr.com/photos/lori_an/319433802/in/photostream/
Are you making sense of your collections in a community context?
• BiblioCommons• ChiliFresh• LibraryThing for
Libraries• SOPAC, VuFind,
Endeca, etc.• Delicious• Digg• YouTube
http://www.flickr.com/photos/library_mistress/525385533/
Can you circulate books from anywhere?
Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?
http://www.flickr.com/photos/library_mistress/525385511/
The thing about success, is that it’s not
about things.
Or 2.0 Technology
What do libraries want?
RelevanceMaking a Difference
Observe Your Users
NO
OK – Now let’s ask ourselves what our users really, REALLY want.
Self-Service Web Portal
NO
Context is King, not Content.
Do we truly understand their goals?
Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?
Let’s address the human condition.
Eye Movement Changes
Learning Styles• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)
– Piaget, Bloom, Gardner, etc.
Diabetes Online
Yes, Stephen did just say Lizard Spit
Luck / Opportunity
Community
Conversations
Relationships
Community Networks
Life
Alerts
Connection
Personalization
Personalization
I am unique.Understand me.
It’s personal.
Don’t limit me!Who are you to limit me?Lift me up!
Experience based strategic productse.g. Career Transitions Community Health Homework Help etc.
Comfort
Simplicity
Learning
Literacy
• Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy
• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Etc.
Play
Growing up from books,Extending the experience
Where and When They Want It
Who Are Your Staff Stars?
Do Your Users Know Their Names?
Culture
Conservation and Protection
The BIG Assumption
“The Internet has now progressed to its
infancy”Search, Social Networks, Learning, Commerce
Progress
These are exciting times.
Choose between achieving a dynamic and exciting future vision or longing
for a nostalgic past.
No Quick Fixes
LibrariesCreating the Third Path…
Re-Energizing Libraries
What is at the heartof libraries?
LearningInteractionCommunityInnovationPassionProgress
What is at the heartof libraries?
Is it you?
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Gale Cengage LearningCel: 416-669-4855
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
