Upload
cetis-university-of-bolton
View
1.191
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Slides for talk on "Organisational Use of Twitter" given by Brian Kelly, UKOLN at a workshop on "Engagement, Impact, Value" on 24 May 2010. See http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/
Citation preview
A centre of expertise in digital information management
www.ukoln.ac.uk
Engagement, Impact, Value:
Organisational Use Of Twitter(Using the Social Web to Promote Service Deliverables)
Brian KellyUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.
http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/
Twitter:http://twitter.com/briankelly/http://twitter.com/ukwebfocus/
Email:[email protected]:http://ukwebfocus.wordpress.com/
A centre of expertise in digital information management
www.ukoln.ac.uk
Twitter For The IndividualBenefits of Twitter now appreciated:
• Community• Engagement • Support• Promotion• Discussions• Event support• …
2
Case StudyThree co-authors of two peer-reviewed papers discovered via Twitter
A centre of expertise in digital information management
www.ukoln.ac.uk
Evidence of the importance of Twitter for driving traffic to blogs
The Evidence
3
Evi
den
ce
UK Web Focus Blog: Total of 250,00+ views.Average 250/day over 3.5 yearsBut how do they arrive at the blog?
UK Web Focus Blog: Total of 250,00+ views.Average 250/day over 3.5 yearsBut how do they arrive at the blog?
A centre of expertise in digital information management
www.ukoln.ac.uk
Twitter Alerts
Twitter alerts for keywords, etc available using:
• Columns in Tweetdeck
• Email alerts• …
But this doesn’t provide a historical perspective
4
Note ukwebfocus Twitter account is used for automated announcements of posts
A centre of expertise in digital information management
www.ukoln.ac.uk
Exploring The EvidenceTwitter can be a significant driver of traffic
5
Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.
A centre of expertise in digital information management
www.ukoln.ac.uk
Further EvidenceScreenshots from
http://twitoaster.com/briankelly
6
Aim: get people to provide suggestions for TwapperKeeper.Aim: get people to provide suggestions for TwapperKeeper.Aim: to get feedback on ideas in post (… and to get post read)Aim: to get feedback on ideas in post (… and to get post read)
Aim: to get feedback on ideas in post – but received valuable feedbackAim: to get feedback on ideas in post – but received valuable feedbackWhat does the evidence tell us about (a) success of aims &(b) how to achieve aims? What does the evidence tell us about (a) success of aims &(b) how to achieve aims?
A centre of expertise in digital information management
www.ukoln.ac.uk
Beyond The Individual
Twitter is used to support IWMW event with IWMW and IWMWlive accounts (and sword_app)
7
This news function was initially carried out using RSSOfficial transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks
A centre of expertise in digital information management
www.ukoln.ac.uk
Observing Patterns
Twitter used by Mimas
8
Twitter used by EDINA for several of their services
A centre of expertise in digital information management
www.ukoln.ac.uk
Next Steps: Implementation
History:• Use by early adopters• Use to support events• Claiming ‘ukoln’ Twitter ID• Gathering evidence of benefits / ROI
Now:• Using ukoln Twitter account(s) actively• Agreeing responsibilities and scope• Documenting and sharing best practices
(the ‘voice’; do we follow; do we auto-follow; do we respond; links with RSS; …)
9
A centre of expertise in digital information management
www.ukoln.ac.uk
Collective ApproachesWhat benefits can be gain by actively collectively:
• Sharing best practices and experiences
• Exploiting virality of social networks – services that get better as nos. of users grow
What about the ethical aspects?
10
ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see<http://paper.li/ukwebfocus>
A centre of expertise in digital information management
www.ukoln.ac.uk
Questions
11