By Klay, Jess, Kip and Kellie

Marketing Campaign

The genre of our teaser trailer is horror. Conventions of Horror:

Iconography: Blood, Knifes, Killer

Characters: Victim

Setting/Location: Dark forest, haunted house

We chose this genre because we all enjoy horror films and thought we could use our knowledge of many horror films that we have watched to create good ideas.

GENRE

FILM EXAMPLES

Both of these examples try there best to make the horror film seem real so people believe it, and watch it with great interest. These examples of horror are going to be similar to our teaser trailer because we are going to have ‘paranormal activities’ and are going to base it on that type of film. This is where you have a protagonist but you don’t actually see them.

Paranormal activity was a low budget film, with the use of super natural events all happening in a haunted house of a family. But only showing snippets of bits in the teaser so u get the idea of the film.We will use these ideas but revise some ideas to our own. (e.g: Uni accommodation)

Grave encounters was not as big a paranormal activity at box office, however has the same type of concept of super natural/ghostly events happening but in a hospital.

There are going to be 3 students that are going into their first year in university. They move into there new accommodation, However they are unaware that the house is haunted and then begin to experience super natural events that begin to freak them out, and it gets worse and worse the longer they stay there ad there is no escape.

BRIEF SYNOPSIS

15-24The target audience that we are basing ours

on is paranormal activity, this is because our trailer is going to be similar. The target audience for paranormal activity is from 15 – 24.

Target Audience

Paranormal Activity

The age certificate is going to be 15

Paramount Pictures is our chosen production company.

Production Company

Paramount pictures was founded in 1914 it’s main industry is based on films. It’s a subsidiary of Viacom, with a revenue of $1.2Billion (high Budget production company)

Blumhouse productions has

signed a Three year contract with

Paramount Pictures

Based on the figures of Paranormal Activity with a budget of $15,000 (£9,587)

Our filming budget will be £10,000.Our marketing budget will be £20,000.

BudgetFigures for Paranormal

Activity

We will brand our product by creating a logo and colour theme (house Style) this will help people recognize the film and the teaser trailer and they will be able to relate the colours and theme to the trailer.

The colours will be Red, White & Black because red related to horror Blood and black elates to darkness and fear and white because it will give the movie the brightness it needs for text to stand out.

Branding

These will be displayed on posters and billboards at bus stops and train stations because 15-24 year olds use public transport on a daily basis.

MARKETING