*

*

*

*Reciprocity

*Commitment (consistency)

*Social Proof (consensus)

*Liking

*Authority

*Scarcity

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*

*Food for Fines

*Bookmarks, coupons

*Time, expertise

*Likes, comments, shares

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*

*Require registration

*Include an RSVP for fundraisers

*Thank people for signing up – verbally acknowledge their commitment

*Solicit general statements of support from stakeholders early in a project

*Publicly recognize consistency

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*

*Reluctant readers

*Word of mouth marketing

*Testimonials

*Share your numbers

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*

*Be warm and welcoming. Make small talk.

*Drop names (with permission)

*Feature patron recommendations and reviews

*Capitalize on the fact that libraries are well liked

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*

*

*Don’t be afraid to assert your authority

*Own your expertise

*Know your community experts

*If it’s not clear that you are an authority or expert, lead with that

*

*

*Banned books

*Exclusive content

*Lucky Day collections

*

*Reciprocity

*Commitment (consistency)

*Social Proof (consensus)

*Liking

*Authority

*Scarcity

*http://youtu.be/cFdCzN7RYbw

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*Contact

Bradley Shipps

OWLS

bshipps@mail.owls.lib.wi.us

(920) 832-6368