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Persuasion effects

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Page 1: Persuasion effects
Page 2: Persuasion effects

Bandwagon

Definition: saying that EVERYONE buys, is for a

person, or a certain issue

Intended Effect: To make a person feel left out if they

don’t do what others do.

Page 3: Persuasion effects

Humor

Definition: Comic message that creates laughter

Intended Effect: Makes the consumer or reader have

good feelings

Page 4: Persuasion effects

Individuality

Definition: People who believe in themselves will the

product, person, or what they read

Intended Effect: Make the person feel self-secure in

following his or her beliefs

Page 5: Persuasion effects

Name-calling

Definition: Using negative images and words to

demean another product or person

Inteded Effect: To make the consumer or reader

dislike the other product, persno, or issue

Page 6: Persuasion effects

Plain Folks

Definition: Idea that good, simple, ordinary people

like the product, person, or issue

Intended Effect: For consumers and readers who

want a simple product, person, or issue

Page 7: Persuasion effects

Product Comparison

Definition: Compares the benefits of one product,

person, or issue to another

Intended Effect: To show how ne product, person, or

issue is better than another

Page 8: Persuasion effects

Purr words

Definition: Use words and phrases that produce

positive thoughts

Intended Effect: To make the product, person, or

issue desirable by appealing to emotion

Page 9: Persuasion effects

Rewards

Definition: Promises emotional, physical, financial, or

psychological benefits for choosing product, person,

or issue

Intended Effect: To make the audience want to

reward as much as the product, person, or issue

Page 10: Persuasion effects

Security (fear)

Definition: uses words and images that make the

consumer or reader feel safer with a product, person,

or issue

Intended Effect: To make the audience be fearful to

choose the other product, person, or issue

Page 11: Persuasion effects

Slogan

Definition: Using a “catchy” phrase that sticks in the

consumer’s or reader’s mind

Intended Effect: To keep the product, person, or

issue in the mind of the consumer or reader

Page 12: Persuasion effects

Testimonial (celebrity

endordement)

Definition: Uses a famous person, such as musician

or athlete, to promote product, person, or issue

Intended Effect: To impress the audience that

someone important chooses the product, person, or

issue

Page 13: Persuasion effects

Transfer (emotional appeal)

Definition: Makes the consumer or reader feel

emotions or desire to be happy, sad, athletic, or

comfortable

Intended Effect: To make the audience transfer or

associate strong emotions to the product, person, or

issue

Page 14: Persuasion effects

Activity

Now it is your turn to use persuasive techniques.

Take your bell work and rewrite it by consciously

using ONE persuasive technique.