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This slide deck briefly discusses two elements, good slides and effective data presentation, of delivering a persuasive talk.
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Persuasive Communication
Mohit Chhabra !
process
processpeople
processpeople
technology
pp
t
pp t.
PowerPoint
PowerPoint Outlook
of business
of business
BrokenIt’s
Design is the Solution
DesignWhat
is
?
design meaning
391,000,000 results
No Planning Beyond This Point
STORY
STORY
DESIGN
STORY
DELIVERY
DESIGN
STORY
DELIVERY
DESIGN
Destination or Point B
What is my Point B?
Big Idea
Persuasive Communication
Understanding the Role of Design in Presentations for Persuasive
Communication
Complete sentence.3things
Subject. (Role of Design)3things
Verb. (Persuasive Communication)
3things
STORY
DELIVERY
DESIGN
STORY
DELIVERY
DESIGN
STORY
DELIVERY
DESIGNGraphic
...convey a specific message (or messages) to
a targeted audience.
Text
TextVoice
Understanding Slide Types
1 Title Slide
2 Navigation Slide
Navigation Slide2
3 Bullet Slide
3 Bullet Slide
4 Big Word Slide
5 Quote Slide
5 Quote Slide
6 Data Slide
7 Diagram Slide
8 Image Slide
9 Walkout Slide
Storyboarding Your Slides
“”
“”
“”
“”
“”
Delete
5 secVinod Khosla’s
Rule
Visual Clichés
Lasting Partnerships
Partnerships Against All Odds
Text
Security!
Clarify Data
US$ 0
US$ 1,50,000
US$ 3,00,000
US$ 4,50,000
US$ 6,00,000Ju
ly
Aug
ust
Sept
embe
r
Oct
ober
Nov
embe
r
Dec
embe
r
Pharma APharma BPharma CPharma DPharma EPharma FPharma GPharma HPharma I
Sales Compared to Competitors
0
150
300
450
600
0
150
300
450
600
July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec
Pharma A Pharma D
Pharma G Pharma H
Note: All figures in $ ‘000
0
150
300
450
600
0
150
300
450
600
July Aug Sep Oct Nov Dec July Aug Sep Oct Nov Dec
Pharma A Pharma D
Pharma G Pharma H
Note: All figures in $ ‘000
Average Pharma E
Trailing, by a mile
0
150
300
450
600
295
110
390
565
140
245
100
375
550
142145
95
390390
153
0
150
300
450
600
A D G H E
255
90
385
570
188
A D G H E
190
80
460465
185
A D G H E
262
65
550570
200
Oct 2012 Nov 2012 Dec 2012
July 2012 Aug 2012 Sep 2012
Note: All figures in $ ‘000
Unable to Gain Traction
Pharma HPharma GPharma F
Pharma E
Pharma D
Pharma C
Pharma B
Pharma A
Market Share
Pharma H"1%
Pharma G"4%Pharma F"
7%
Pharma E"8%
Pharma D"10%
Pharma C"10%
Pharma B"28%
Pharma A"33%
Market Share
Market Share
How much bigger is the large circle than the small circle?
16
Market Share at the end of 2012
A
Our Co.
C
D
E
Others
Note: All figures in percent
Market Share at the end of 2012
A
Our Co.
C
D
E
F
G
H 1
4
7
8
10
10
28
33
Note: All figures in percent
Words into Visuals
