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apme newstrain Planning Content for Multiple Media and Multiple

Planning for multiple media and multiple deadlines

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Presentation slides for APME Newstrain workshop in Norman, OK. Sept. 25, 2009.

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Page 1: Planning for multiple media and multiple deadlines

apme newstrain

Planning Content for Multiple Media

and Multiple

Page 2: Planning for multiple media and multiple deadlines

the planning process

Page 3: Planning for multiple media and multiple deadlines

the planning process1. Understand the characteristics (form) that will best tell the story

Page 4: Planning for multiple media and multiple deadlines

the planning process1. Understand the characteristics (form) that will best tell the story

2. Break down the story: what are the different parts?

Page 5: Planning for multiple media and multiple deadlines

the planning process1. Understand the characteristics (form) that will best tell the story

2. Break down the story: what are the different parts?

3. Which characteristic (form) would best tell each part of the story?- Is there ROI?

Page 6: Planning for multiple media and multiple deadlines

story forms

Page 7: Planning for multiple media and multiple deadlines

story forms

PRIMARY

Text

Audio

Photos

Video

Graphics

Page 8: Planning for multiple media and multiple deadlines

story forms

PRIMARY

Text

Audio

Photos

Video

Graphics

ALTERNATIVE

Lists

Q&A

Charticle

Annotated Photos

Maps

Page 9: Planning for multiple media and multiple deadlines

Break Down

the Story

Page 10: Planning for multiple media and multiple deadlines

Return on investment?

Page 11: Planning for multiple media and multiple deadlines

Return on investment?

1.Does it have an audience?

Page 12: Planning for multiple media and multiple deadlines

Return on investment?

1.Does it have an audience?

Who is it?

Page 13: Planning for multiple media and multiple deadlines

Return on investment?

Page 14: Planning for multiple media and multiple deadlines

Return on investment?

2.Do we have the resources? (Skills, technology and time)

Page 15: Planning for multiple media and multiple deadlines

Return on investment?

2.Do we have the resources? (Skills, technology and time)

Specifically, who and how?

Page 16: Planning for multiple media and multiple deadlines

Return on investment?

Page 17: Planning for multiple media and multiple deadlines

Return on investment?

3. Will it generate traffic/readership and/or provide a public service and/or have a long shelf life?

Page 18: Planning for multiple media and multiple deadlines

Return on investment?

3. Will it generate traffic/readership and/or provide a public service and/or have a long shelf life?

If there are no ‘yes’ answers here, do not move forward

Page 19: Planning for multiple media and multiple deadlines

Group Exercise

Page 20: Planning for multiple media and multiple deadlines

Group Exercise

Break down the story

Page 21: Planning for multiple media and multiple deadlines

Group Exercise

Break down the story

Determine best form

Page 22: Planning for multiple media and multiple deadlines

Group Exercise

Break down the story

Determine best form

Test for ROI