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Planning - Synergy How will we incorporate synergy into our three productions? Sabiha

Planning: Incorporating Synergy into 3 productions

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Planning - Synergy

How will we incorporate synergy into our three productions?

Sabiha

What is synergy?

• When you incorporate two or more ideas linking a specific object or element to make the big idea more effective.

• For example, when a music artist incorporates their perfume collection with their music and also merchandising.

What has our artist got?• Our artist, Saffron, will use her main costume idea as a

synergy device through out the song, digipak, and advertising.• It will be her red bandanna because it is bright, makes her

stand out, distinctive, and can leave an after effect on the audience who will always remember her because of the bandanna itself.

• In the music video, she will always have the bandanna on and worn in a specific way to keep a continuous flow to her look.

• In the digipak, we will use the bandanna as a background which also enables us to use it as a colour them too.

• The beginning of our music video will begin with the bandanna and our title and artist’s name on it so it grabs the audience’s attention straight away.