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Stuart Brown defines 8 different play personalities and they are very good as a starting point for the different user profiles you need to consider when you create playful experiences
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Play Personalities
Aspects of Play:
The Joker
The Joker
The Kinesthete
The Kinesthete
The Explorer
The Explorer
The Competitor
The Competitor
The Director
The Director
The Collector
The Collector
The Artist / Creator
The Artist/Creator
The Storyteller
The Storyteller
