Wright “Or Is That Wright “Or Is That Right”Right”

Everytime…

Who are you writing to??…Who are you writing to??…1. Know your Reader The more you know , the more you can customize your message Age , Education, Income, Gender, Race, Nationality, Religion,

attitude, Beliefs & Values

2. What if you don’t know your reader Layperson, Expert, Executive, User, Complex

3. Check the reliability Readers Knowledge Level & their interest

4. Writing From the Reader’s Perspective Focus on benefits of readers, Put yourself in readers shoes

5. Build Reader Rapport Establish Common ground, Put problems in place, use short

paragraph to hold interest, Reinforce empathy &Future contact, conclude with an action statement

6. Comes to Terms with Gender Refer Men & Women in same way, avoid genders modifiers or

gender specific words

From Purpose Through ProcessFrom Purpose Through Process

Know your single purpose Inform ,Persuade,Instruct,Record/ Document Writing in Four StagesPlan ,Write ,Revise,Edit Five Step Revision & EditOverall purpose,content &structureParagraph, SentencesYour Personal Errors Help Your GrammarTrack your grammatical problems, attentive

to the problems

The Power of Words To Express The Power of Words To Express & Not To Impress& Not To ImpressMake it Clear, Economical,

StraightforwardAvoid Trite Phrases, Cliches & JargonAccentuate The PositiveUse Active VoiceAvoid Noun & Adjective StacksChoices & ConsiderationSet off Lists with BulletsAvoid Topographical Excess

Structure Your Writing to Structure Your Writing to Research your ReaderResearch your Reader Techniques to Engage Readers Entrance & Exit Ramps Subject Line & Postscripts Traditional Letter Form Block Format & Modified Block format Memo Or Email Form Purpose & Content Keep your message short Use short Paragraph Use subject line Don’t use capital letters Tips For Writing Effectively Simple & short Sentence Address your readers with you Clear Message , Informative Active Words

Nine Steps for better Sales Nine Steps for better Sales LetterLetterKnow what you want to sayUse Graphic Devise to grab PeopleAvoid Passive VoiceBe Brief, Be ClearGet Attention immediatelyAppeal to their intrestCreate DesireUrge them to act NowAdd a Postscript

The Power of Visual , White The Power of Visual , White Space, & HeadingsSpace, & Headings Visuals:Into the head through the eyesWhen, Where & how to use visuals Whit Space: Making the Most of

NothingUse of Margins, listing quotes, space b/w

paragraphs Headings: Signposts & SignalsMajor , Minor & Sub heading, Paragraph

Headings

How to Start & StopHow to Start & Stop

Gaining AttentionStart Strong-finish Strong, Degrees of

attention, Effective OpeningContext, Purpose , organization(Attractive) Holding Your Readers Ending StrongBriefly Summarize, Repeat your major

points, stress on the importance of topic, Provide Recommendations.

Zero Based WritingZero Based Writing

Move From Assumptions to PerspectiveAvoid unnecessary technical terms, Master Process WritingDescription & instruction-discuss description

first then instruction Write Clear, Practical DescriptionsWhere to start from, what to be included,

what should be , what is the appropriate point.

Write Simple InstructionsComplete , Precise, Simple, Direct,

Organized, Layout

Dealing With Tough SituationsDealing With Tough Situations

Breaking Bad NewsBe positive, Give Reason Strategy for Delivering Bad NewsEstablish good news, present negative

message with reason & Explain the positive aspect

Reacting to PredicamentState your reason, recognize readers

objection, be assertive, Avoid offending, be respectful & sensitive to your positions.

Persuading Your ReadersPersuading Your Readers How to Persuade in Three Difficult Steps Establish common Ground, State the problem &

Solution, End with Strong Action Close, Ten Rules of Persuasion Know your readers Know what u can accomplish Anticipate objection, Stress Rewards Be Familiar Be Clear Ask for what you want Control the tone Clinch your argument & give them something to

remember

Use a Problem/ Solution FormatOffer Several Solutions-Helps to hook the

readers Write Powerful ProposalsUse memorable title, highlights the need,

problem or opportunity, support statements by fact & quotes, keep proposal concise,

ConclusionConclude with power: what do u expect from

them & give them something to remember

Reports, Reports, Reports Reports, Reports, Reports

Types of ReportOccasional Report, Activity Report, Status Report

or Progress Report, Formal Report Basics for all ReportObjectives, Readers, Scope of Coverage,

Information Equation-drawing & building interest in your report

Evaluating your ReportBefore Submitting read it from the perspective of

the recipients Reports: The Bottom LineYour purpose is to inform persuade , connect with

readers & compel them to read & understand

Top Ten Tips For Writing Top Ten Tips For Writing Well in BusinessWell in BusinessKnow your ReadersFeature the “you attitude” stress benefit for

the readersKnow your single communication objectiveBe Clear , Economical & StraightforwardUse subject lines, short paragraph &

postscriptsStrong introduction & conclusionUse headings, white space & visualsWrite actively rather than PassivelyAvoid Negative WritingUse Power of persuasion to influence readers

Regardless of what you write, Regardless of what you write, Consider the Consider the Rhetorical TriangleRhetorical Triangle

. . . . . .

Subject (the logic you will present

-- your topic or message)

Writer

(your ethics, morals,

skill set

and Plans to use

Your characteristics

to meet your purpose)

Audience (the passions, interests, or characteristics of the ones you’re trying to persuade and their characteristics)

Before you Leave…………Before you Leave…………Never Give Something to disagree

with, never give anything to think about