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Being able to identify new trends, behaviours, channels or technologies and make predictions about their relevance in your organisation is a key skill set in the growingly complex in the ever-changing digital environment. In this talk we go through how to objectively evaluate a trend for your business and how you create a program that drives innovation.
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© 2012 MassMedia Studios. Commercial in Confidence.
© 2012 MassMedia Studios. Commercial in Confidence.
Predictions vs Pragmatism
Value
Approach
>2013 predictions
Systematic innovation
© 2012 MassMedia Studios. Commercial in Confidence.
VALUE
© 2012 MassMedia Studios. Commercial in Confidence.
Predictions
asdfsdf
“There is a world market
for 5 computers.”
Thomas WatsonIBM Chairman
© 2012 MassMedia Studios. Commercial in Confidence.
Using Predictions
© 2012 MassMedia Studios. Commercial in Confidence.
APPROACH
© 2012 MassMedia Studios. Commercial in Confidence.
Evaluating Predictions
MVP
Deliverables
Potential
Trends
Definition
© 2012 MassMedia Studios. Commercial in Confidence.
Think Small & Learn
© 2012 MassMedia Studios. Commercial in Confidence.
>2013 PREDICIONS
© 2012 MassMedia Studios. Commercial in Confidence.
#1 Collaboration w/out Co-ordination
1. Copy repository 3. Detailed history2. Push changes
NYC senate org profileDE Fed law
© 2012 MassMedia Studios. Commercial in Confidence.
#2 Policies w/ User Experience Design
Primary use case
Importance of human faces
© 2012 MassMedia Studios. Commercial in Confidence.
SYSTEMATIC INNOVATION
© 2012 MassMedia Studios. Commercial in Confidence.
3 Horizons of Activity R
esou
rces
Time
Horizon 1 70% Incremental value Optimise Refine
Horizon 2 20% Scale
Horizon 3 10% Blue ocean
© 2012 MassMedia Studios. Commercial in Confidence.
Instrumentation
© 2012 MassMedia Studios. Commercial in Confidence.
END
