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  • 1. Effective Googling! Hardik Thakkar CMEDInfosys Technologies

2. 3. How Old is Google?

  • Answer: 9 years(10 on September 7, 2008)
  • In September of 1998, Google Inc. opened its door in Menlo Park, CA.http://www.google.com/intl/en/corporate/history.html#1995)

4. More About Google

  • Google is a play on the word googol which is the mathematical term for 1 followed by 100 zeros and reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.

5. 6. A Unique Company

  • Number of employees:
  • Worldwide, Google employed 10,000 full-time employees as of now
  • Work Environment:
  • Informal:Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
  • the halls
  • Google:
      • The interface is clear and simple.
      • Pages load instantly.
      • Placement in search results is never sold to anyone.
      • Advertising on the site must offer relevant content and not be a distraction.
      • No pop-up ads allowed.

Google foundersSergey Brin Larry Page Source:http://www.google.com/intl/en/corporate/tenthings.html 7. Why do we love Google?

  • Size and scope : Now indexing over 20 billion web pages (conservative estimate).
  • Relevance of Results : PageRank
  • Diversity of Search:Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more.
  • Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .

8. But

  • We may love Google, but few users know how to use full search capabilities.

9. Effective Googling

  • How does Google interpret basic search?
    • Google placesAND operatorbetween all search terms entered in basic search box.
    • Automatically searches for some plural/singular and grammatical variants.
      • You enter :news reader
      • Google searches :news AND reader OR readers
      • Does not search as exact phrase unless quotes present!

10. 11. 12. Need Exact Phrase? Use quotation marks! infosys billion dollar 13. Expand Search With Synonym?Use a tilde e.g.: ~infosys finds IT companies similar to Infosys 14. Search by filetype (pdf, ppt, xls, doc)e.g.: .Net Framework filetype:ppt 15. Negative Search Terms e.g.: nano car will return the results with word nano but not Tata Nano car 16. Limit your search results to a particular web site e.g.: sparsh site:infosys.com will get the pages from infosys.com where the word sparsh is referred` 17. Search for sites that link to a particular website: e.g.: link:infosys.com 18. Youve found a useful website & want to find other sites like it: e.g.: related:www.infosys.com 19. Google is a Dictionary Find definition of a word or a phrase? e.g.:define: scruples 20. Google is a Calculator as well 21. Google is Converter too..! Convert currency, units and a lot more 22. More Search Operators

  • allinanchor:
  • allintext:
  • allintitle:
  • allinurl:
  • cache:
  • group:
  • info:
  • time
  • weather

23. Use Specialty Search Functions

  • GoogleNews : news.google.com
  • GoogleImages : images.google.com
  • GoogleBlog Search : blogsearch.google.com
  • GoogleFinance :finance.google.com
  • GoogleScholar : scholar.google.com
  • GoogleBook Search : books.google.com

24. Google News Alerts

  • Tracking an event in the news?
  • Create your own Google News alert its free!
  • Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.

25. 26. Google Scholar

  • Covers : law, medicine, social sciences, arts, humanities, business, & finance.
  • Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles
  • Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.

27. 28. Google Book Search

  • Searchesfull textof indexed books.
  • If work is in public domain, full contents usually available.
  • If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts.
  • Library partners:UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin,

29. 30. 31. 32. Something exciting at last

  • Localized search
  • Movie search
  • Code search

33. local.google.co.in Effective localized search solution 34. google.co.in/moviesFind theatres running your desired movies in your city..wow 35. google.com/codesearch search public source code 36. Google hack for finding movies/music (warning: Not to be tried at office but home!) e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy 37. Interesting stuff

  • Google Docs
  • Google Calendar
  • Google Reader
  • Google Gear
  • Google App Engine
  • Google Sites
  • Google Sets
  • Google Trends and so on

38. 39. PageRank

  • PageRank explained by Google:
  • Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.