In September of 1998, Google Inc. opened its door in Menlo Park, CA.http://www.google.com/intl/en/corporate/history.html#1995)
4. More About Google
Google is a play on the word googol which is the mathematical term for 1 followed by 100 zeros and reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.
5. 6. A Unique Company
Number of employees:
Worldwide, Google employed 10,000 full-time employees as of now
Informal:Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
The interface is clear and simple.
Pages load instantly.
Placement in search results is never sold to anyone.
Advertising on the site must offer relevant content and not be a distraction.
No pop-up ads allowed.
Google foundersSergey Brin Larry Page Source:http://www.google.com/intl/en/corporate/tenthings.html 7. Why do we love Google?
Size and scope : Now indexing over 20 billion web pages (conservative estimate).
Relevance of Results : PageRank
Diversity of Search:Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more.
Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
We may love Google, but few users know how to use full search capabilities.
9. Effective Googling
How does Google interpret basic search?
Google placesAND operatorbetween all search terms entered in basic search box.
Automatically searches for some plural/singular and grammatical variants.
You enter :news reader
Google searches :news AND reader OR readers
Does not search as exact phrase unless quotes present!
10. 11. 12. Need Exact Phrase? Use quotation marks! infosys billion dollar 13. Expand Search With Synonym?Use a tilde e.g.: ~infosys finds IT companies similar to Infosys 14. Search by filetype (pdf, ppt, xls, doc)e.g.: .Net Framework filetype:ppt 15. Negative Search Terms e.g.: nano car will return the results with word nano but not Tata Nano car 16. Limit your search results to a particular web site e.g.: sparsh site:infosys.com will get the pages from infosys.com where the word sparsh is referred` 17. Search for sites that link to a particular website: e.g.: link:infosys.com 18. Youve found a useful website & want to find other sites like it: e.g.: related:www.infosys.com 19. Google is a Dictionary Find definition of a word or a phrase? e.g.:define: scruples 20. Google is a Calculator as well 21. Google is Converter too..! Convert currency, units and a lot more 22. More Search Operators
23. Use Specialty Search Functions
GoogleNews : news.google.com
GoogleImages : images.google.com
GoogleBlog Search : blogsearch.google.com
GoogleScholar : scholar.google.com
GoogleBook Search : books.google.com
24. Google News Alerts
Tracking an event in the news?
Create your own Google News alert its free!
Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.
Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles
Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.
27. 28. Google Book Search
Searchesfull textof indexed books.
If work is in public domain, full contents usually available.
If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts.
Library partners:UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin,
29. 30. 31. 32. Something exciting at last
33. local.google.co.in Effective localized search solution 34. google.co.in/moviesFind theatres running your desired movies in your city..wow 35. google.com/codesearch search public source code 36. Google hack for finding movies/music (warning: Not to be tried at office but home!) e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy 37. Interesting stuff
Google App Engine
Google Trends and so on
38. 39. PageRank
PageRank explained by Google:
Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.