Binge Drinking

Drinkaware

Target audience

• 16-19(24) year olds• Students• Male and female• Groupies • Trendies

Specific messages of my advert

• The effects binge drinking causes for the future.• How people are influenced to take part.

Research

• http://www.mirror.co.uk/news/uk-news/binge-drinking-british-girls-second-2866305 • http://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm •

http://www.telegraph.co.uk/news/health/news/10825449/Britains-binge-drinking-levels-are-among-the-highest-in-the-world.html

Advert form

• My advert will be a documentary type of advert.

Style of Advert

• Shock tactics.

Distribution of advert

Compliance with the rules

Questions