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Elaine Bowen, EdD, CFCS, LDExtension Specialist, Health Promotion
In the beginning, life was simple… a new challenge every week. But then…
A Spark Ignited, creating the LIVEWell website to
Inform
Inspire
Connect
Encourage
Website Features Stories of “Inspiring West Virginians” Special Features Weekly Challenges & Tip of the Week Recipes Blogs Resources Links to Affiliate Organizations
The Shape We’re In
Mud River Pound Punchers
Summer Steps Challenge
Showcase Important Resources
Let’s Take a Walk
http://livewellwv.ext.wvu.edu/
Promoting Our Website
o Link with other websiteso State Fair drawingo Billboard
“What’s In It For Me?” (WIIFM)Read blogsSee inspiring West Virginians in “The
Shape We’re In” Support work to make communities
healthier places to live, work, and play
Showcase programs and resources
More WIIFM…
Track your stepsTry weekly “LIVEWell Challenges” for
simple daily health changesCheck out new resources for kids, parents,
teachers, schools, and communitiesTry healthy recipesUse content in Extension newsletters and
media
Weighing Our Progress
Extension Employee Online Survey
Focus GroupsGoogle Analytics
Weighing Our ProgressExtension employees reported
health improvements (61%) and increased motivation (70%)
Focus group participants rated weekly tips and recipes highest
The average visitor views 3.2 pages and spends 3.02 minutes on the site
What Does the Literature Tell Us?
“Take-home Nugget” Study
Online messages can contribute to an increase in healthy food consumption and physical activity, and is a desirable intervention tool
Nyquist, Rhee, Brunt, & Garden-Robinson (JOE Dec 2011)
Participant ability to customize goals, compare progress to others, and receive daily messages effectively motivates for positive behavior change
O’Neill & Ensle (JOE Apr 2012)
Patton’s (2011) developmental evaluation framework is an excellent model for evaluating eXtension CoPs
Kelsey & Stafne (JOE Oct 2012)
Recommended best practices for websites include user-friendly design, navigation, and consistency techniques
Doty, Doty & Dworkin (JOE Dec 2011)
The Health Communicator’s Social Media Toolkit http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
Making Health Communications Work http://www.cdc.gov/healthcommunication/healthbasics/whatishc.html
Resources
Health Communications Basics
Content: Describe specific health action Voice: Cite a respected source Positive impact: What happens as a result Tell a story: Example of a person like them Connect: Relate to specific audience needs
and feelings Call to action: Bottom line message
Lessons Learned Content has to be fresh and current Oversight of contributors and deadlines is time
consuming Establishing a website as “the source” for quality
info requires constant promotion and visibility (internal and external)
Newspaper partnerships are tricky (academic vs. public journalistic perspective)
There are distinct generational differences in how audiences gather and use information/websites
“The Team” Core Team of Extension specialists, tech
staff, and Director of Communications The Charleston Gazette staff 35 Contributing Authors: specialists,
agents, students, other university faculty Guest Bloggers Affiliate Members Walking Groups
Special Acknowledgements Emily Murphy, Extension Specialist Ann Bailey Berry, Associate Director Cassie Waugh, Program Coordinator Sherry White, Multimedia Specialist Gitta Jenkins, Database Technician Alex Yohn, Assistant Director-Technology
