Final PresentationBy Jai Sandhu
So, What Does Venmo do?Send & Receive Money SecurelyMake business purchasesPay using your Bank account, debitor credit cardQuickly Transfer money to your Bank AccountShare your activities & react to yourfriends activities
What Products does Venmo have?
iOS AppAndroid AppWeb App
And How Does Venmo work?
Download App & Sign-up with Email or Facebook
Link Bank Account or Credit\Debit Card
Search & Add PeoplePay or Request Money
Phone verification is required for security purposes.
Core ValueMake Venmo the Easiest way to exchange money with Friends & Businesses
Whats a User Persona for Venmo?
20 year oldCollege SophomoreWorks part-timeVery particular about Personal financeLikes to settle debts ASAPLives with 3 other roommatesShare household items\grocery shopping duties with roommatesLoves eating out with Friends
Jenna - The petty debt collector
How does Jenna use Venmo?
Goes for Brunch with Friends
Pays Check for the table
Sends Venmo Request to Each Friend
What are Jennas pain points?
She has to create multiple requests. 1 per person in the group.She has to calculate each persons share
Are there other Jennas Out there?
According to Data released by Venmo on World Emoji Day 2016,30% of all Venmo transaction include Emojis.
How do we eliminate the pain point?
SplitFeature
Split Feature to eliminate Jennas pain point
Existing Request or Pay ScreenNew Split Screen
Split Feature to eliminate Jennas pain point
Split Feature to eliminate Jennas pain point
Why build the Split Feature?Solves a pain point for Users like JennaAligns with Venmos core value of Making it easier to exchange moneyLow cost of development (Venmo already have a Split feature for business payments made)Competitive edge
How do we Measure Success?Total # of transactions
# of users of Split feature # of Existing Request type created per user# of Existing Request type created per user of Split feature
How do We Launch?
Pre-LaunchLaunchPost-LaunchDistribute build to internal usersCreate marketing assetsCommunicate to internal stakeholdersGet legal clearanceSubmit apps for approvalMake sure testing is completedMake sure analytics tracking is addedDeploy\Release productsPublish Blog PostsPress ReleaseSocial Media PromotionMonitor Key MetricsIterate
Summary - A Happier Jenna
Pays checks for groups more
Request money easily from entire group at once
Thank You
