Final PresentationBy Jai Sandhu

So, What Does Venmo do?

Send & Receive Money Securely

Make business purchases

Pay using your Bank account, debitor credit card

Quickly Transfer money to your Bank Account

Share your activities & react to yourfriend’s activities

What Products does Venmo have?

iOS App Android App Web App

And How Does Venmo work?

Download App & Sign-up with Email or Facebook

Link Bank Account or Credit\Debit Card

Search & Add People Pay or Request Money

Core Value

Make Venmo the Easiest way to exchange money with Friends & Businesses

What’s a User Persona for Venmo?

20 year old

College Sophomore

Works part-time

Very particular about Personal finance

Likes to settle debts ASAPLives with 3 other roommates

Share household items\grocery shopping duties with roommates

Loves eating out with Friends

Jenna - “The petty debt collector”

How does Jenna use Venmo?Goes for Brunch with

FriendsPays Check for the

tableSends Venmo Request

to Each Friend

What are Jenna’s pain points?

● She has to create multiple requests. 1 per person in the group.

● She has to calculate each person’s share

Are there other Jennas Out there?According to Data released by Venmo on World Emoji Day 2016,

30% of all Venmo transaction include Emojis.

How do we eliminate the pain point?

Split

Feature

Split Feature to eliminate Jenna’s pain point

Existing Request or Pay Screen

New Split Screen

Split Feature to eliminate Jenna’s pain point

Split Feature to eliminate Jenna’s pain point

Why build the Split Feature?

Solves a pain point for Users like Jenna

Aligns with Venmo’s core value of “Making it easier to exchange money”

Low cost of development (Venmo already have a Split feature for business payments made)

Competitive edge

How do we Measure Success?

Total # of transactions

# of users of Split feature # of Existing Request type created per user

# of Existing Request type created per user of Split feature

How do We Launch?

Pre-Launch Launch Post-Launch

● Distribute build to internal users● Create marketing assets● Communicate to internal stakeholders● Get legal clearance● Submit apps for approval

● Make sure testing is completed● Make sure analytics tracking is added● Deploy\Release products● Publish Blog Posts● Press Release

● Social Media Promotion● Monitor Key Metrics● Iterate

Summary - A Happier JennaPays checks for groups

more

Request money easily from entire group at once

Thank You