Research for ideas

A promotional campaign for the school Christmas production for the

Drama Department

Research Campaign

Look at the following blog http://uaddit.com/discussions/showthread.php?t=642For each of the advertisements are using slightly unorthodox methods to get across their ideas

Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’

• What ideas/product is the advertisement trying to convey?They are trying to convey the fact that they can help anyone look for the perfect job for themselves. The product is the service of ‘jobsintown.com’.• What catches your attention?The ‘Life’s too short for the wrong job!’ quote• How is it done?The advertisement is placed on an extremely visible object, it would be seen by thousands of people everyday, including those who utilize the machine. • What makes this an effective promotion?The best part about this promotion is it’s ‘accessibility’. It is almost relatable and although rather simple, it may attract people in certain situations in search of a job.

Promotional Campaign Promotional elements Strategies for success

Breast Cancer Awareness Pink Ribbon World awareness weekEvents (National & global)Data portal - Webpage

Moral obligation to support charityCelebrity endorsementInstantly recognizable logo (pink ribbon)

Red ‘stop’ signFund Raising EventsData Portal- Blog

Simple, but recognizablelogoSupports the end to a rising issue

Catchy LogoSloganWeb Portal- Blog and Website

Moral obligation tosupport a good causeEasily Recognizable logo

Large local charityGlobal EventsData portal- Webpage

Is a charity itself trying to raise awareness of povertyCelebrity endorsementLocal

Be-aware

Anti-drug awareness campaign

Promotional ideas for your event

Brainstorm the promotional elements and ideas you would include for a promotional campaign for the school Christmas production by the Drama Department

Flyers and various posters around school

T-Shirt sales

Promotional performances/snippets

Announcements

Summary of research

• From this research create a blog post

• Give it the title, “Elements of a successful promotional campaign"

• Write out your title making sure you include the WHAT, WHO and PURPOSE in your title

• Underneath write out 2-3 sentences describing WHY the promotional ideas are needed

• Label/Tag the post with the label, " Elements of a successful promotional campaign "

• Submit the URL of the blog post to the dropbox