Embed Size (px)
DESCRIPTION
Social Media productivity tools and tips for PR professionals in the Travel and Tourism industry, presented in May 2010 by Johna Burke of Burrell's Luce and Angela Berardino of Turner PR.
Citation preview
Tips, Tricks and Apps To Save Time (& Sanity)
PRSA Travel & Tourism 2010
CONTACT INFORMATION
Johna BurkeBurrellesLucewww.BurrellesLuce.com@GoJohnaB
Angela BerardinoTurner [email protected]
PR TIP:PROTECT YOUR BRAND IN SOCIAL MEDIA
WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
A CAVEAT BEFORE WE BEGIN• Tools are only as good as the strategy that drives
them.• You don’t need to be everywhere. Learn to simplify.• Be a ruthless editor. Stick to the content and
channels that are working for you. • Ego check: Balance your personal brand and your
company/client brand.• There are some tremendous “How To” guides online.
YouTube can be a great resource.
AGENDA
• Getting Organized
• Everyday Tools
• Social CRM• Geolocation
ORGANIZATIONAL APP:
• Evernote is a note-taking application; notes can be taken from your desktop, online, phone.
• Each “note” can be either text, an image, a file, audio, etc.
• Web clipping• Even text which shows up in a photograph is
searchable via Evernote’s OCR technology• All of it is searchable & cloud-based
EVERNOTE
HOW I USE IT• A single account connects my PC, Mac and
iPhone. I use Firefox plugin for one-click adds.• Clip online articles• Take notes• Organize pics of ideas, business cards and
receipts• Sign up for the blog/newsletter
ORGANIZATIONAL APP: GOOGLE READER
• Free!• Aggregates RSS feeds into one location• Allows you to build folders for organization• Tracks what content you are reading/sharing
and what content you aren’t. Clean it out at least once per month.
• 50+ Firefox Extensions for Google Reader
HOW I USE IT• Share articles with my team
and colleagues• Share articles with Twitter,
LinkedIn and other networks (in one click if you alter settings)
• Favorite articles, custom tags• Spot trends• Track media or brands that I
want to connect with• Create RSS feeds for key
Twitter accounts
EVERYDAY TOOLS: BROWSERS
• Firefox & Google Chrome• Third Party Plugins
o Evernoteo StumbleUpono Shareholico ScreenGrabo TwitThat o Better Gmail 2o AdBlock Plus
TIPS: FACEBOOK
• Create groups; determine privacy settings by group• PR 101: Nothing is off-the-record
(i.e., nothing is totally private on Facebook) • Pay attention to B-days; 10 Minutes every morning
to send a note• Reclaimprivacy.org
TIPS: TWITTER
• Use TweetDeck for more than Twitter; can add Facebook, LinkedIn, Foursquare, Google Buzz feeds – and use filters.
• Create MVP lists of media or influencers you want to follow more closely; spend the time to sort.
• Watch/follow trends, or conversations with Hashtags
• Hootsuite is great for teams managing accounts
TWITTER QUICK TIPS• @helpareporter• #mediarelations• #PR• #Pradvice• #Travel• #Deals• Reporters and bloggers
MUCKRACK.COM
TWEEPSEARCH.COM
TIPS
• Ping.fm updates multiple accounts (LinkedIn, Facebook, Twitter) with one post
• Posterous is a mini-blog, pulling from lots of sources• Tumblr is a really easy blog platform with strong
google app ties• Stumble link with su.pr “traffic builder”• Amplify is where micro-blogging and blogging meet
SOCIAL CRM: GIST
• Online service that connects your inbox – and all contacts - to their social media activities
• Combines Outlook or Gmail communication, online address book, LinkedIn contacts, and Twitter and Facebook networks to create an intelligent dashboard view of your connections.
• Shows news, posts, links, documents you have shared. Prioritizes contacts.
TRICK: MAP MASHUP• Use online content to create dynamic, customized
maps• Media itineraries• Themed pitches• Bing (with Silverlight): choose different map types, all
of which display simplified and easy-to-read maps: American, European, Sketchy and Treasure, which looks like a pirate map.
TOOLSFREE• Addictomatic• Socialmention.com• Howsociable.com• ReclaimPrivacy.org
NEXT WAVE OF SOCIAL NETWORKING TRENDS
• Location• Platforms: Mobile, etc.• Video: One-take• Social Search• Virtual Collaboration• Cloud Computing
EXECUTE A MOBILE PR STRATEGY THAT WORKS AND WON'T BREAK THE BANK
• Key channel - Mobile will be the main platformo Developing content/messages differso More people browse than search o Advertising real estate being defined
• Influencers can be reached 24*7• Be ‘on call’ to respond to clients needs• Implement real time crisis management• Leverage ‘Geo-Location’
MORE MOBILE…• Integrate different media types• Eventually will require more than text• Understand what format your client likes• Augmented Reality
o QR Codeso Kaywao Stickybits
• Html5
ALL FEEDBACK NOT CREATED EQUAL
TARGET YOUR EFFORTS
Q&A TIME
CONTACT INFORMATION
Johna BurkeBurrellesLucewww.BurrellesLuce.com@GoJohnaB
Angela BerardinoTurner [email protected]
