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Audience research Devan Nathvani

Quantitative Audience Survey & Audience Profile

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Contains Audience Primary research and an Audience Profile

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Page 1: Quantitative Audience Survey & Audience Profile

Audience research Devan Nathvani

Page 2: Quantitative Audience Survey & Audience Profile

9%0%

4%

23%

14%

0%

50%

Footballer

Spaceman

Singer

Actor

Prime Minister

Police Man

Other

Other: Game designer, accountant, wrestler, dancer, University academic, Cook, journalist, model, heart surgeon & Archiologist

From this data I found that the second largest dream career is to be an actor. I will base my magazine to attract this audience by using iconic musicians. I think this because the greatest musicians are those who act well. This relates to Maslow hierarchy of needs as people who are actors have achieved their dream carrier.

Page 3: Quantitative Audience Survey & Audience Profile

13%

41%32%

0%

0%0% 14% Classical

Pop

Rock

Blues

Jazz

Techno

Other

The data tells me that most people like the current music of the time. As well as that Pop music is generally appreciated by teenagers which proves the fact that the majority of people who took the survey were actually teenagers.

However as I am aiming at an older audience so I will make my magazine will have classical music content in it.

Page 4: Quantitative Audience Survey & Audience Profile

0%

86%

4%5%

5%

5-10

11-21

22-32

33-43

44+

This graph reveals that the majority of the people who too this survey are in their Adolescence. The general idea is that most teenagers like Pop culture.

However I am going to aim at a niche audience and try and make a magazine for those of the age of 44+.

Page 5: Quantitative Audience Survey & Audience Profile

59%

41%Male

Female

The results tell us that the majority of the audience would be male. To act on this information I will follow the ideals of the male gaze as to compensate for my small age group.

What Gender are you?

Page 6: Quantitative Audience Survey & Audience Profile

9%

27%

18%9%5%

0%5%

27%

Monkey

Dog/Wolf

Owl

Cat

Sheep

Mouse

Snake

Other

Other: Tiger, Shark, Ferret and Penguin.A large amount of people didn’t type anything.

According to my data 27% of people choose “Dog/wolf” and “Other “are the most popular of answers. This reveals that most of my audience seem to be loyal and defensive.

Page 7: Quantitative Audience Survey & Audience Profile

The data reveals that a 48% of people watch comedies to anything else. To act upon this I will put some humorous jokes and will be a bit relaxed with the content of my magazine by not heavily relating it to music.

14%

9%

48%

24%

5%

Documentaries

Films

Comedys

Dramas/Soaps

Cartoons

Page 8: Quantitative Audience Survey & Audience Profile

The chart again suggests that the majority of people like comedy movies like The Hang Over Part II instead of box office hits such as Harry potter. Again I will put comedic elements into my magazine to appeal to this audience.

Page 9: Quantitative Audience Survey & Audience Profile

0%

14%4%

0%4%

73%

5%Q

Top Of The Pops

Kerang

Rock sound

MNE

I don't read magazinesOther Magazinines

This tells me that most people don't read music magazines which suggests that people probably get their music news on the internet and television. But those who do read the Top of the Pops which tells me that the people who took this survey are probably teenagers and so I am not going to act upon this data.

Page 10: Quantitative Audience Survey & Audience Profile

My audience profile

Following facts:

•Actor 23%

•Male 59%

•Comedies 48%

•The Hangover Part II

•Don’t read magazines 73%

•Wolf/dog 27%

•Classical music 13%

These facts tell me that most audience will most likely be male. They dream to become someone who can inspire and manipulate people and enjoy humour. As well as that the majority of people don’t read magazines which suggests that most people get their music news from the internet. All of this tells me that my audience dream to have power over people through wit and charm.