Publishers

• In order for my magazine to be successful I must choose the right media institution which would distribute my magazine well, and to ensure that it reaches my target audience. Therefore I looked at two successful publishers IPC and Bauer, If either of these big companies distributed my magazine it would give my magazine a respectable chance against competitors as their name provides quality content.

B A U E R • Bauer is a well known distribution established since 1875 and

already distributed various popular magazines such as Kerrange, Q and MOJO. I would like Bauer to distribute my magazine because it doesn’t have a magazine which particularly sticks to a genre – unlike my magazine. So it would fit into the niche of the industry, being different to others, as it is very mainstream and Top 40 based unlike the others they distribute currently like: Kerrange and MOJO specifying In rock music. Meaning my magazine would have a different target audience so wouldn’t be competing with the other magazines. I want Bauer to distribute my magazine to give it the right reputation to reassure readers that it is of a high standard and different to others giving it a good chance of the consumers being interested with the magazine

NME • My target audience is for 15-21 year olds and this is similar to NME. This is

a very popular magazine and It would be beneficial if IPC (the distributor of this magazine) would take on my magazine as it has experience of publication of this genre of magazine. Also the fact NME has a much broader age range (15-45)differs from my magazine so it may be worth having a magazine which is much more focused at youths so it can be more direct containing artists which appeal to these people such as justin bieber, who may not attract over 40s.

IPC

• Another publisher I would like to distribute my magazine would be IPC media which is a company owned my Time Inc. Although I have been influenced by magazines of theirs such as NME my magazine is much more focused on the target audience. It could be seen as similar to this magazine in which would be easier for IPC media because it wouldn’t have to change any marketing strategies and can constructively critise each other. The two magazines could work along side each other, as NME is such a successful audience It is guaranteed that there is a wide audience which is interested in this genre magazine.