RADIO, TELEVISION, AND

AUDIOVISUAL AIDS

Like public schools radio and

television stations have a responsibility to the public. Radio stations consider themselves as community minded.

USING RADIO

Educate the public more fully on work of the school Introduce new policies and practices Invite community cooperation in school improvement Awaken community interest and concern for public

education Assist the classroom teacher in instruction Explain the need for more financial support

Broadcast service to school

Advantages of radio for school Its immediate

Comfortable Quick Easy Focused Captive

Spot announcement News casts Infomercial Questions of the day Sports program Music program Discussions program Dramatic program and documentaries Talk and interview shows School forum Learning is for leaving School scene Ask the superintendent School wrap- up School rap up School today

Types of programs

It requires planning and cooperation Accept suggestion and constructive criticism. Know your limitations Do not drop in on them un announced Be on time for a live program or taping Submit all program copy and ideas in advance as

possible When writing radio use simple descriptive words that

form pictures Make sure all spot announcement are accurately timed Accept instruction for proper microphone technique After your production has been broadcast send letter to

station personnel to show appreciation for help.

Working with radio station

Write simple spoken words Try to keep one thought to a sentence Try to use the present or present perfect

tense Avoid using the word today Do not use synonyms Do not use pronoun Avoid direct quotes Always find a way of repeating a location Keep adjective to a minimum Use verbs…do not drop verbs Do not use appositions Do not start sentence with a prepositional

phrase

Writing for radio

Give attributions at the beginning of a sentence Pin point the location Avoid the first person Be conversational Be specific Every release should focus only on one topic Use strong action verbs to help the listener

visualized the story

Try to establish regular contact at a radio station Mail releases ten days prior to an event Prepare evergreen short features that maybe used at any

time and side bars that supports the more important story Make releases one page Type all copy double or triple-spaced on 8 ½ by 11 inch

paper using only one side Prepare sharp, legible copies Prepare a news and photo memo when someone of

importance is mentioned in release. Team up Sense of timing is important When u visit a station do not ask for a particular person

Working with radio personnel

Miniaturization and improved technology led to the development of video equipment that is smaller, less expensive more versatile and easier to use.

Television Opportunities

Electronic field production(EPP) Camcorder 8mm and Hi8mm video system Hi8mm video tape player/recorder television

Technological advances

It offers an extension of the radio report and supplemented with visuals

Flexible enough to permit the treatment of any subject in a dramatic and convincing fashion

Supplement classroom teaching Use to present news using a video

news

Advantages of using television/video tape

Television stations devoted exclusively to educational programs are called educational stations.

Using educational stations

CATV – Community Antenna

Television systems operate by picking up television signals and amplifying and distributing them by cable to subscribers television receiver for free.

It has capability of providing programming of their own origination. It is called cable casting

Capitalizing on CATV systems

Seek training before the interview Be early Coach yourself on how to answer a question

in 30 sec. Blend your manners and dress with your

message Gain credibility for an unpopular message by

admitting the problem Be conversational

Tips of airing program on CATV

Wear suits or dresses of soft medium colors Keep jewelry simple and uncluttered Men may require a little powder on bald head Women are advised to avoid heavy makeups and over

use of lipstick Glasses maybe worn Cooperate with the directors or floor managers during

the appearance When on air avoid necessary movements or gestures Move more slowly than normal Person being interviewed look , listen and speak to the

persons conducting interview talk in an ordinary conversational tones

Personal appearance to go on air

Participants should not worry about the role they are playing

Participants should resist the temptation to look at themselves on the tv monitor

Be on time

Preparing television talks Begin by picking a theme You must create interest at the start The ending of your talk is just as

important as the start of your talk

Avoid giving the impression that you are

reading your talk If you feel you must read your talk from a

manuscript, hold your script on your outstretched hand then drop your eyes to the script keeping your head erect

Action can be added by moving about from the desk or table you are seated

Speak clearly and directly into the microphone Whether seated or standing remember at all

times to talk directly to the viewers

How to deliver a talk on TV

THANK YOU!!

Can serve a multitude of purpose; all can demonstrate some phase of the school system operation that would be of interest to a segment of the public.

 

SCHOOL EXHIBITS

REPORTER:GENEVIEVE EDRALIN-LUSTERIO

Classroom exhibits Corridor exhibits All school exhibits Systemwide exhibits

IN SCHOOL EXHIBITS

Local store County fair Public libraries Hotel and bank lobbies Government buildings Shopping malls

OUT OF SCHOOL EXHIBITS

Who is responsible for the

exhibits? What is the best date and place

for the exhibits? Who is the audience? What is the purpose and theme? What should the content be? What display techniques should

be used?

PREPARING EXHIBITS

How should printed matter be prepared?

How should an exhibit be managed?

Should audience participation be planned?

What about publicity?

FILM STRIPS AND SLIDES

Filmstrips can demonstrate

problem situations and achievements in a school district

Good filmstrips can bring numerous invitations from community groups that want to see them

People prepare to see something

rather than hear about it It can bring actual conditions, good

or bad to the attention of the people of the community

Slides are flexible It cant substitute for other materials

and procedures that have been effective in telling the school story

Specific and limited to things not

requiring for motion Careful and detailed planning should

be completed Subject matter of production should

be selected and treated with particular target audience in mind

Presentation of picture story thru slides /filmstrips

It should not be used for

propaganda or to build up personalities

It should meet the requirement of good photography

Know which picture to show and whom to show

Write the script first and later take photos consistent with the script

Preparing the Presentation

Have quality equipment

available use multiple projectors record

the script or message Explain the slide presentation

personally have a question and answer

session

Presenting the materials

Effective audio visual device for furnishing information to the public

Can be easily understood and assimilated

Use to acquaint people with innovations accomplishments and challenges

Bring classroom to people who cant come to school

Use to anticipate needed changes and can develop a sense of pride.

MOVIES AND VIDEO TAPES

Carry out a definite objective Fit the type of audience/audinece3s

for whom it is intended Depict school conditions with truth

and accuracy Avoid “selling” personalities or

spreading propaganda

GUIDING PRINCIPLES

Meet the requirements of

excellent photography Tell a well organized story Cover only one general idea or

subject Explain the content in

understandable English Be financed with public funds

Plan to employ professional

producer Focus on students Editing Be alert to other potential

problems

PRODUCING FILMS AND VIDEOTAPES

Use during PTA meetings to

tell the schools story Use also during open house,

schools activity or schools graduation

Use to show schools in action to visiting accrediting agencies

USING the FILMS

Tape recorderOver head projectorChartsCD-ROOMs

OTHER AUDIOVISUAL AIDS

Use computer software programs

for video graphics generator Make charts large enough Restrict the details Talk to the audience not to the

chart Use a chart only when you need it Stand beside the illustrative

material

What to remember when employing audiovisual

materials

Use a large enough screen Have the room adequately

dark Pay special attention to

making yourself heard and understood

END**thank you***