Ready, Set, Go Mobile!

Who We Are

Jenika ScottSenior Manager of Client Accountsjenika@hallme.com• Twitter @jenika29• Ext. 109

Hall Internet Marketingwww.hallme.com• 12 Years in Business• Twitter @Hall_Web

Got Questions?

• Use GoToWebinar “Ask a Question”

• Twitter with @hall_web

Today• The importance of mobile• 15 point checklist – getting

started to testing

The State of Mobile AmericaPew Internet

http://www.pewinternet.org/Presentations/2012/Mar/The-State-of-Mobile-America.aspx

Why is mobile so important?• In January, 48.5 % of mobile users

browsed the web - comSCORE

• 66% of Americans 24-35 own a smart phone (Neilson)

comSCORE (March 2012)http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Reports_January_2012_U.S._Mobile_Subscriber_Market_Share

Why does mobile matter to me/my business?

vs.

Getting Started• How much mobile traffic are you getting?• Hire a web developer• Custom mobile site• Google Sites• Have a CMS?• Mobile website builders

Listen• Review Google Analytics• Mobile vs. Desktop needs• What are your customers saying• Stay true to business goals

Design

• “Lighter” version• Easy navigation• Organized options• Position back options clearly• Vertical scrolling• Contrasting colors

Thumb Friendly• Not all hands are the same• Space in between clicking options• Large clickable items

Photo Credit: http://www.flickr.com/photos/andrewrennie/5305466633/

Consistency• Branding• In line with business goals• Same voice

Simplicity

• Navigation• Number of options• Download time

SEO• Mobile site options are relevant• Site should be text based and keyword-rich• Build links• Optimize images• Include a mobile sitemap

Local Optimization• Include your business address• Offer directions• Or detect location and push directions• Link your mobile site to directories like

Google Places

Learn More: http://www.hallme.com/blog/1-in-3-mobile-searches-are-local/

95% of smartphone users have searched for local information61% of users call a business after searching59% visit the location

(source: Google “The Mobile Movement: Understanding Smartphone Users” – 2011)

Full Site Option• Link to your full site from mobile• Link to your mobile site from full• Don’t force the interaction,

empower the user to choose

Click-to-Call

• Good conversion option• Mobile user needs differ from

desktop user needs• May not make sense for all

industries• Phone numbers should all be

click to call

Photo Credit: http://www.flickr.com/photos/71744937@N07/6482789587/

Conversion

• Back to the basics – make it easy and thoughtful

• Understand that a mobile user has different needs than desktop – use that to your advantage

• Speed is a large factor in mobile experience – reduce steps

Speed• Mobile doesn’t just mean device – people are

on the go; they are moving• This means your site needs to distract them

and help them• Fast loading• Prioritize content for the end user to get to the

information they are seeking• Compress images

https://developers.google.com/pagespeed/

Multi Device Accessible

• Don’t design for one device• Allow user to change orientation

without using experience• Think about the technology used

– is it compatible? (ex. Flash)

Mobile Site Redirects

• Auto detect mobile user and redirect them to mobile site

• Best first impression

Analyze• Analytics• Review top exit pages and most visited pages• User Testing (Live/Simulated)• Communicate with customers/prospects• Technology is changing – don’t leave your

mobile site stagnant• Try new conversions• Reduce form fields• Always work to improve the experience no

matter the medium

Test

• Mobile Speed• W3C mobile• MITE• Device emulators• Field testing• Browser Add Ons

Your Mobile Site Checklist

Start Today!1. How much mobile traffic does your site get?2. What is your budget?3. How do mobile goals differ from desktop goals?

Learn More: http://www.hallme.com/blog/are-people-accessing-my-website-on-a-mobile-device/

Recap

Photo credit http://www.flickr.com/photos/ashevillein/4233288271/

• Offering the best experience for the end user• Mobile goals differ from desktop goals• Technology is changing

Questions

New Webinar Topics?

Learn MoreFollow Hall: @Hall_WebFollow Jenika: @jenika29

• Blog - http://www.hallme.com/blog• Webinars - http://www.hallme.com/webinars•April 10, 2pm

• How to Run a Successful Paid Search Campaign• March 13, 2pm

• How to Make Your CMS SEO FriendlyCall us! 1-877-425-5932 (HALL-WEB)jenika@hallme.com x109

Download our new eBook: http://bit.ly/hall-ebook