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Recruiting College Graduates

Ray Farinella, Kristen Carter, Greg Hargrave, Ali Yeager, Emily Blanco, Justin KellBusiness Owner: Maryanne Spatola

Project Advisors: Laura Bloxham, Heather Drew, Andrew Becker, Ernie Pastor

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Agenda

• Challenges

• Industry Information

• On Campus Opportunities

• Online Opportunities

• Final Recommendations

• Questions

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Challenges

• Making the insurance industry a more attractive career option for recent college graduates

• Recruiting recent college graduates to Selective’s corporate office– Out of 921 employees in the corporate office, 26 are under the age of 25

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5%

95%

YesNo

Thinking About a Career in Insurance?

Source: Recruiting College Graduates Survey Results n=41

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Insurance Industry Career Opportunities• Increase in job opportunities industry-wide

– Expected shortfall of insurance professionals of 400,000 people within the next six years

• Insurance industry is among the top five highest starting salaries for recent college graduates

Sources: PropertyCasualty 360, National Association of Colleges and Employers

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Selective Selling Points

• Increasing employment opportunities– 50% of Selective employees will become eligible for retirement in the

next five years– In the past few months, 80 to 100 open positions

• Competitive pay and benefits package for starting employees• Company culture

– 74% of previous interns who are now employed stated company culture was a reason for taking a job with Selective

Source: Recruiting College Graduates Survey Results n=19

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Top Career Searching Mediums

Source: Recruiting College Graduates Survey Results n=41

Newspaper

Campus Website

Word of Mouth

Online Job Board

Company Website

Social Media

On Campus Advertising

Campus Job Fairs

10%

28%

38%

45%

45%

45%

45%

45%

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On Campus Opportunities

• College networking recommendations – Participate in college career fairs

o 65% of undergraduates find career fairs worthwhile– Hold mock interviews– Engage with business fraternities– Attend alumni events

o Networkingo Speakers

Source: National Association of Colleges and Employers

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Current College Recruiting

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New Jersey Colleges

155,056 total undergraduates87% are NJ residents

• 16 new opportunities– Rider University– Rowan University – Stevens Institute of

Technology – Rutgers University (all)– Seton Hall College– Stockton College– TCNJ – William Paterson University

– Caldwell College– Centenary College– Fairleigh Dickinson

University– Montclair University– Monmouth University– NJIT– Princeton– Ramapo College

Source: collegeboard.edu

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Online Opportunities

• Renovate Selective’s current website– College career page

• Utilize college career sites– Job postings– Student e-blasts

• Integrate social recruiting– Social recruiting software

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Competitors’ Sites

• Recent graduate career page• College recruitment schedules• List of programs and training

opportunities • Interactive degree matching tool• Department overview videos

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Competitors’ Sites

Source: http://amicajobs.silkroad.com/

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Competitors’ Sites

Source: https://www.travelers.com

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Competitors’ Sites

Source: http://therightfit-test.s3-website-us-east-1.amazonaws.com/

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Definition of Social Recruiting

“The effective use of social media networks by employers/recruiters to attract, source, engage with and hire candidates.” -Segun Akiode,The Punch

• Social Recruiting – 3 Parts:― Using social media tools as part of recruiting

― Building a community of potential candidates

― Engaging with candidates as people not numbers

Source: The Punch, Jobvite

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Social Recruiting Benefits

• Utilizes business tools with tracking metrics– Jobvite

• Expands company awareness• Exploits current employee

networks– Employee referrals

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Social Media Traffic by Age Demographic

Source: Quantcast

<18 18-24 25-34 35-44 45-54 55>0%

5%

10%

15%

20%

25%

30%27%

24%

18%

13%

11%

7%

17%

22% 22%

17%

13%

9%

6%

9%

22%

24%

22%

17%

Facebook Twitter LinkedIn

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Social Recruiting Software

• Jobvite – Candidate databases– Automated communication– Employee network access– Social recruiting tracking

o Customizable reports

Source: Jobvite.com

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Final Recommendations

• Increase awareness of Selective– Develop relationships with more NJ colleges– Utilize current employees

• Increase direct on campus networking opportunities• Increase online presence

– Create college career page on Selective’s website– Investigate social recruiting capabilities of

Facebook and Twitter– Implement social recruiting software

o i.e. Jobvite

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Questions