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DAR Social Networking
August 18, 2009Noon-1 p.m.
Social Media-Simplified (kind of)
DAR Social Media
• Overview• What is Social Media/Social Networking?– Facebook– LinkedIn– Twitter
• How/why is the DAR using social media to connect and engage alumni and donors?
• What can you do to be a part of the effort – dos and don’ts
• Questions and feedback
Facebook Fan Pages
• 1000’s of alumni fans, groups, and network members
www.facebook.com/RIT.Alumni
Facebook – How We Use It
• News feed• Photos• Videos• Event postings/RSVPs• News and link postings• Applications• Targeted updates• Sharing information• Commenting
Facebook Do’s1. Set up your own profile with a nice photo – consider multiple accounts
(professional vs. personal)2. Include RIT as a network on your profile3. Connect with the RIT Alumni fan page, related pages, alumni you know,
colleagues and friends of RIT. 4. Grow your network using the search feature.5. Create lists of different groups (i.e. RIT, high school, etc…)6. Share and pass along RIT-related information to these constituents7. Create your own fan page or group and encourage friends to join8. Explore available Facebook applications and add them your page/profile9. Create events and invite friends to RSVP10. Share content you think would be helpful to those connected with you.
Keep content fresh and unique.11. Be transparent about your role at RIT-Keep it real!
Facebook Don’t’s
1. Avoid sharing personal information that you don’t want colleagues or alumni to see
2. Un-tag inappropriate photos3. Be respectful and don’t post anything you would
be uncomfortable saying in a public setting – or in front of your boss.
4. Do not post confidential information about students, alumni, staff, etc...
5. Don’t click on suspicious links or friend suspicious people – know your network!
• Job-related networking site
• Alumni using it to connect with alumni by industry and location to find jobs
LinkedIn Do’s1. Set up a complete, professional profile with a photo and custom URL 2. Be sure to keep information updated3. Link to RIT as part of your employment information4. Use the find friends and colleagues functions to build up your
network. Search your friends’ networks for connections.5. Join the RIT alumni groups, industry groups, and create your own6. Feed news, information, resources, and job posting into your groups.7. Post helpful content and start discussions such as related articles,
questions, discussion topics – give people a reason to keep coming back!
8. Recommend colleagues past and present – help student workers!
LinkedIn Don’t’s
1. Don’t be an invite spammer – remember, it is a more professional platform for connecting with people
2. Quality of connections more important than quantity
3. Post professional links and discussions
• 1000+ followers• 2 main accounts
– http://twitter.com/RIT_Alumni– http://www.twitter.com/RIT_BrickCity
Twitter-Do’s1. Create a user-friendly Twitter ID (@yourname) Example: RIT_Alumni or
RIT_BrickCity2. Add a nice photo and customize your background graphic3. Search for people to follow – big and small4. Follow those who follow you5. Learn the lingo – the art of capturing someone’s attention in 140
characters or less6. “Re-tweet” RIT links and information distributed by other RIT-related
accounts7. Monitor people talking about you – set up search terms ex: “RIT”8. Know your followers9. Respond – keep the conversation going10. Tweet consistent, interesting content
Twitter-Don’t’s
• Don’t post the same content over and over• Don’t ignore direct messages or replies• Don’t tweet several times in a row – gets
annoying to your followers• Don’t get caught up in the number of
followers; get caught up in the content• Don’t tweet inconsistently – keep it up
Best Practices• Use your current social “real world” network to build your “online”
network• Don’t be afraid to post content• Use Google Updates to send you content on a specific topics• Don’t be intimidated• Link back to RIT related content often• Respond quickly to friends, followers, and group members• Add your social networking links to your email signature• Find the time - Set aside 15 minutes each day to monitor and
update your social networks• Always be on the look-out for spammers• Don’t be afraid to ask me or anyone else questions
Great Resources
• Mashable’s Twitter Guide Book: http://mashable.com/guidebook/twitter/
• Mashable’s How to Use Facebook for Professional Networking:http://mashable.com/2009/08/14/facebook-networking/
• The Definitive LinkedIn Guide:http://www.centernetworks.com/linkedin
• LinkedIn App Guide:http://learn.linkedin.com/apps/
Connect with Me!
• Facebook Fan Page:http://www.facebook.com/RIT.Alumni
• Personal Page:http://www.facebook.com/rachel.pikus
• Twitter:http://www.twitter.com/RIT_Alumnihttp://www.twitter.com/RIT_BrickCityhttp://www.twitter.edu/littlemisspikus
• LinkedIn:http://www.linkedin.com/in/rachelpikus
