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This was a presentation I gave for Rutgers Ethical Leadership Conference on April 6, 2011.
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social media
social media:what it is
what it doesethics &
effectiveness
a social media marketing agency
social media:what it is
SOCIAL MEDIA
micro-blog
social networks
podcasts
internet forums
photo/video
Sharing
blogs/vlogs
mobileapps
social book-marks
wikis
social media: what it is
600+ million users
140 million tweets daily
100 million mobile views daily
try this…
follow & listen
inspire@corybooker@deepakchopra@redcross@richardbranson@zappos@mayoclinic
entertain@conanobrien@mindykalling@rainnwilson@theonion@stephenathome@johncleese
learn@wired@nytimes@oprah@cnn@ted_talks@presssec
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social media:what it does
connect
friends/familyrelationshipsjobsmeetupbrands/products{
trustresearchcustomer servicerecruitingdecisions
newsfundraising
environmenttravelhistory
try this…
mystarbucksidea.com
social media:ethics &
effectiveness
WHY SOCIAL MEDIA?
challenges
careless or negligent employees
confidential information shared
challenges
employee distraction
challenges
challenges
challenges
1. establish ethical guidelines
2. create social media policy
3. abide by best practices
social media strategy
rules
TRUST
INTEGRITY
RESPECT
between brand and consumer
comply with laws, regulations, rules
focus on consumer welfare
WOMMA ethics code of conduct
HONESTY
RESPONSIBILITY
PRIVACY
consumers are entitled to their opinions
sensitivity and care are a must
encourage practices that promote privacy
1. establish ethical guidelines
2. create social media policy
social media strategy
3. abide by best practices
STATE PURPOSEBE AUTHENTIC
PROTECT CONFIDENTIALITY
STATE APPROVAL PROCESS
STATE COMPANY RIGHTS
EXERCISE GOOD JUDGMENThttps://www.socialmediagovernance.com/
policies.php
social media policy
1. establish ethical guidelines
2. create social media policy
3. abide by best practices
social media strategy
listen to your audience
make it personal
become familiar
dedicate resources
minimize barriers
stay organized
measure results
intel’s social media policyhttp://intel.ly/intelpolicy
try this…
read:
the space
pecha kucha
innovations . brands . resources
Location-Based Social
innovations
innovations
innovations
mobile
innovations
innovations
innovations
innovations
innovations
brands
brands
brands
brands
brands
brands
sales up
106%
brands
resources
resources
resources
resources
breathe
resources
YouTube.com - social media revolution 2 (Refresh)
mystarbucksidea.com
www.womma.org – ethics guidelines
socialmediagovernance.com – policies
Intel.ly/intelpolicy
www.doseofdigital.com
http://bit.ly/pharmawiki
http://bit.ly/fdapolicy
http://bit.ly/fdapolicy2
