samsung apps for bada

Copyright © 2010 Samsung Electronics Co., Ltd. All rights reserved. 1Copyright© 2010 Samsung Electronics, Co., Ltd. All rights reserved

for

June 18th 2010

Wonjoon [email protected]

MSC / SEC

Copyright © 2010 Samsung Electronics Co., Ltd. All rights reserved. 2

ContentsSamsung Apps Service Overview

What is Seller Office?

Service Description

Service Expansion Plan


Samsung Apps Service Overview


History of Samsung AppsSamsung Apps opened Application Store on 14th of Sept. in 2009– Only available in “UK”, France and Italy, at first– Based on Windows Mobile and Symbian Platform– Mobile device not for the application service

BUT,

Experience of “9” Month. We learned a lot.


Service OverviewProvide total ecosystem for distributing applications from sellers to end users– Ecosystem based on open market place model– Total system including development, contract, display and sales

* in case of Operator partnership business model

OTA

WiFi

Internet

R/S ($)*

Samsung Apps

Application

Samsung Apps Backend System

Seller Office

Website(Marketing,

CS)CS & Marketing

R/S ($)

AdminSite

Tech. support for developers (SDK, Q&A, etc)

bada DevelopersSamsung Mobile Innovator

Technical Support

ContentManagement

System

End User

On-Device Client

Storefront

Kies(PC Client)

On-Device Client

Payment(Credit Card)

Application

Internet

Samsung Kies

Payment(Credit Card, Phone Billing)

Seller

Samsung Mobile Innovator members

Individual Developers

Game Partners

Content Partners

Application Aggregators

Bada Developers members


Category View Details ViewPurchase &Download

Update &Re-downloadMain View

Service Overview : On Device Client

Purchase/Download– Easy purchase with Credit Card / Non-member download(free apps)– Advanced sort and filter functions: By rating, best selling, price and alphabet– Personalized service and support : My Page (Downloads/Voucher/Change Card)

Advanced features in Wave– Widget to be added along with native applications– Background downloading (Continuous browsing) – Non-registered member purchase with Phone Billing– Application recommendation– Automatic notification to be displayed in main screen, if update is available

http://sell.astore.com/login/signIn.as?returnURL=/main/sellerMain.as






Main page Category View Purchase &Download

Service Overview : Kies

Purchase/Download– Various browsing/search functions based on rich UI– High-capacity application downloading and seamless installing

Personalized service and support– Wish list and purchase history management– User guide, FAQ and online customer support





Marketing place for each local application market– All applications to be displayed by country/device/category/best selling– Downloading Kies to be induced for purchasing apps

cf. Direct purchase is not available via web

Main page Promotion

Service Overview : Web




I-2. Global Roll-Out Plan - Platform/Device Spread

Establishment of Samsung Apps eco-system with WM/S60 OS in 2009 Focusing on bada OS (including 2.5G bada phone) in 2010

2009 2010

3Q/4Q 1Q 2Q 3Q

Symbian

WindowsMobile

bada

I8910HD

Omnia Lite

Omnia Omnia II

Wave(3G) A

Open OS

Samsung OSC

B

Global Roll out Plan

S(2.5G)

P#1(2.5G)

P#2(3G)


Seller Office- What is Seller Office

- Service Description


Samsung Apps Web site

• URL: http://www.samsungapps.com

• Promotion/Marketing to end users

Seller Office

bada DevelopersSamsung Mobile Innovator

• URL: http://seller.samsungapps.com

• Can register and upload apps & monitor sales status

• http://innovator.samsungmobile.com • http://developer.bada.com

What is Seller Office?Seller Office is a service supporting Appl.-registration and sales activities to sell Appl. (Game) on Samsung Apps for developers.

On-Device Client Kies

•End user•End user

http://www.samsungapps.com/�

http://seller.samsungapps.com/�

http://innovator.samsungmobile.com/�

http://developer.bada.com/�

http://33.36.11.77:9000/store/home.jsp

http://innovator.samsungmobile.com/

http://innovator.samsungmobile.com/




Service Description : Site Structure

Providing service for our sellers from July 30, 2009 (http://seller.samsungapps.com)– Seller Office is a service supporting application registration and sales activities. – Seller Office consists of total 6 main categories according to their functionalities.

(My Profile, Buyer Support, Applications, Accounting, Statistics, Support)

Ask adminsInquire Sales,DownloadsSales Analysis

Submit apps, Testing

Communicate with buyers

Profile Mgt.

CommercialSeller Request

[My Profile] [Buyer Support] [Applications] [Accounting] [Statistics] [Support]


Service Description : Sign up

Sign up process varies depending on types of seller (Partner/Corporate/Private).

Classification Partner Corporate Seller Private Seller

Process

- Offline process1. Partner Proposal

(Preparing a provideddocument)

2. Screening (Samsung)3. Register as a partner

- Online process1. Select a type of seller (Corporate or Private)2. Enter basic information3. E-Mail confirmation4. Membership registration complete

Necessary Documents

-Partner Request document - None - None

Request Commercial Seller Status N/A

1. Click ‘Request Commercial Seller Status’ button on the main screen and My Profile menu

2. Enter Account information3. Submit documents4. Check (Samsung)5. Membership is Changed into ‘Commercial Seller Status’

Necessary Documents N/A - Bank Account copy

- business license copy- Bank Account copy- ID Card copy

RemarksNo need to register by themselves on the web.(Samsung takes care of membership for partners)

- Essential Information on the bank account copy. Bank name. Account No.(Including IBAN Code in case of Europe sellers). Account Holder. Swift code (Exclusive of Korea)

※ Commercial Seller : Sellers who can sell paid applications and have financial information with a bank account to remit normally.


Service Description : Demonstration

How can you register your application to Samsung Apps "Seller office"


Service Description : Submission

Submission process consists of 6 steps and each steps are classified to the data properties about the application.

1. Overview 2. Sales Information 3. Select Device

6. Complete 5. Review 4. Upload

Upload images, descriptions andsupported languages of the application.

Enter price information and selectsales countries of the application.

Select compatible OS and Devices.

Upload Version, Application File and UID.Confirm the entered information.Application registration is completed.








Service Description : MarketingBoost sellers’ profits effectively by providing a variety of promotional chances– Banner : Add banner registration function that sellers can make & upload to

request for posting their own application banners on the storefront(From Mar 19)

– Discount : Sellers can lower their price directly by using ‘Discount’ menu. (From Mar 19)

– Event : Plan to hold promotional events continuously cooperating with our branches.

DiscountBanner Event

[Samsung Apps Web, Kies, On Device Client][Provide a chance to offer special discounts][Organize promotional events for sellers]


Service Expansion Plan


Service Expansion Plan (1)Over 80 global countries’ stores will be available in 2010

Expand targeted service devices which are bada-oriented to build up our competitiveness - more than 10 millions sales forecast in 2010

Germany

EuropeCIS

MEAAmerica

Asia-Pacific

24 Countries +3 Countries +

4 Countries +

13 Countries +

6 Countries +

(*)

2010 2011

10 millions +

20 millions +

[‘bada’ Device Sales F`cst]80+


Service Expansion Plan (2)Samsung Apps will be available globally from 2010

Our collaborative business model means we will have…

150+

Operators!


Service Expansion Plan (3)Revenue share with developers in 2010

Localized applications : global applications

70 : 30


Service Expansion Plan (4)

“Show Me the Money”

…with Samsung Apps and bada services


Treasure Hunterin

Who’s going to be a

Education

samsung apps for bada