What has been Samsung doing Right?!?!
Key Strategies For Grand Success ?!?!
Expand to stay number one!
Attract New Customers
Emphasizing Product QualityWide range of prices Introduce new features and advanced Technology
Introduce New Products
Memory chip business -Cash Cow for Samsung -2nd largest Chip Maker!!
Number two player in Mobile Phones Wide range of prices to attract all type of customers.
Protect Market Share
- Catering to changing needs of customers
Aggressive Brand Building over the years!!
Distinctive Image In Consumers mind!- Strong Brand Recognition- Gained Consumer Trust
Increase Market Share
Effective Distribution System
and after sales service.
Mergers and Acquisitions Example : Partnership with longtime market leader Sony to create $2 billion state-of-the-art LCD factory.
Lets Recap !Expand: Attract new consumersIntroduce new productsProtect Market ShareContinuous InnovationBrand BuildingIncrease Market ShareEffective DistributionPartnership with other businesses and M&A
Vertika Bansal, IIT Roorkee
During an internship with
Prof. Sameer Mathur, IIM Lucknow