Upload
jeff-hurt
View
6.048
Download
0
Embed Size (px)
DESCRIPTION
Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting? A: Your attendee's human brain. This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee's brain. For example, talking heads, passive listeners, audience engagement, active participation or something in between? What is the best way to provide education at conference and events? Which juices the brain? Today's brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.
Citation preview
1
Science Of The Brain: New Ways To
Engage Adult Learners
2
3
4
1. Compare & contrast information, education & learning.
2. Identify Six Brain-Friendly strategies for presentations.
3. Discuss how to apply these strategies to meetings and education.
5
Roadways
listeners’ brains We can’t pour info into
30
Is there a difference between
education & information?
A cellular process
Eric Kandel, Nobel Prize, 2000
Teaches skills in critical thinking problem solving collaboration decision making evaluation analysis
knowledge in long-term memory meaning and connects with existing working memory as the learner abstracts an active process that takes place in the
knowledge in long-term memory meaning and connects with existing working memory as the learner abstracts an active process that takes place in the
new info with knowledge in long-term memory
for making meaning & connecting must be given time
2. Providing context & meaning-making 1. Attending to information, words & visuals
4. Integrating into long-term memory 3. Connecting & comparing 2. Providing context & meaning-making 1. Attending to information, words & visuals
Hear It or Learn It?
Talking Head
Talking Head
Passive Listener
of Academy activities
1991 Berkley Study
1991 Berkley Study
Bligh, 2000
Bligh, 2000
People usually forget
90% of what they
learn in a class
within 30 days.
Majority of loss
occurs within
hours of class.
German psychologist &
memory researcher Hermann Ebbinghaus
Talking Trumps Listening
Brain Friendly Strategy #1
Your brain can hold 5 pieces of information for
for 30 seconds.
It must be repeated to move to working memory
or it disappears.
The brain neuron is waiting for a repeat signal
of info or it resets.
If repeated, it moves to working memory for 60
minutes or more.
Talking increases retention
Talking builds relationships
Talking elicits feedback
Talking enhances self-worth
Talking Trumps Listening
Brain Friendly Strategy #1
1. Talking trumps listening.
59
How do this impact conferences & education?
The brain does not pay attention
to boring things
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
Content should be chunked in
Brain Friendly Strategy #2
10 minute segments
Anchor 10 min segments with
Brain Friendly Strategy #2
Stories
Relevancy
Problems content solves
10-20 minutes of content
Brain Friendly Strategy #2
then 10-20 minutes
discussion
Talking Trumps Listening
Brain Friendly Strategy #1
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
Tractor
Green
Apple
Zero
Weather
Pastel
Quickly
Ocean
Nicely
Countertop
Airplane
Jump
Laugh
Tall
70
Group 1: determine number of
letters that have diagonal lines in
them and the number that do not.
71
Group 2: Think about the meaning
of each word. Rate the word on a
scale of 1-10, 10 most like.
72
Tractor
Green
Apple
Zero
Weather
Pastel
Quickly
Ocean
Nicely
Countertop
Airplane
Jump
Laugh
Tall
73
74
Write down as many of the
words as you remember
Tractor
Green
Apple
Zero
Weather
Pastel
Quickly
Ocean
Nicely
Countertop
Airplane
Jump
Laugh
Tall
75
76
Meaning Trumps Content
Brain Friendly Strategy #3
Talking Trumps Listening
Brain Friendly Strategy #1
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
79
Meaning Trumps Content
Brain Friendly Strategy #3
Fight
Flight
1. Can I eat it?
2. Will it eat me?
3. Can I mate with it?
Fighting
Feeding
Fleeing
Reproductive behavior
Safety Trumps Learning Participant must feel safe & not threatened
Brain Friendly Strategy #4
Talking Trumps Listening
Brain Friendly Strategy #1
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
88
Meaning Trumps Content
Brain Friendly Strategy #3
Brain Friendly Strategy #4
Safety Trumps Learning
1. Chunking trumps info dump.
2. Meaning trumps content.
3. Safety trumps learning. 90
How do these impact conferences & education?
IRSYMCAWTFIBMKGBFBI
IRSYMCAWTFIBMKGBFBI
IRSYMCAWTFIBMKGBFBI
Brain pays attention to patterns
IRSYMCAWTFIBMKGBFBI
Brain pays attention to patterns
Former knowledge hooks content
IRSYMCAWTFIBMKGBFBI
Patterns trump new information
Brain Friendly Strategy #5
Talking Trumps Listening
Brain Friendly Strategy #1
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
98
Meaning Trumps Content
Brain Friendly Strategy #3
Brain Friendly Strategy #4
Safety Trumps Learning
IRSYMCAWTFIBMKGBFBI
Patterns trump new information
Brain Friendly Strategy #5
• Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning
• Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets
• Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning • Death by Bullets • Powerpointless presentations • Cognitive Overload • Too much text on a slide • White/light fonts on dark slides • Great way to lull audience to sleep • Does not stimulate the brain to learn • Go against brain-friendly strategies • Decreases learning
Images Trump Words Brain Friendly Strategy #6
Vision trumps senses in retention & learning
Pears
Recognition doubles with pictures
50% of brain processing devoted to visuals
We see with our brains, not eyes
Primarily oral, we recall
Primarily visual, we recall
3x as much from listening
Primarily oral & visual, we recall
6x as much from listening
116
Talking Trumps Listening
Brain Friendly Strategy #1
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
119
Meaning Trumps Content
Brain Friendly Strategy #3
Brain Friendly Strategy #4
Safety Trumps Learning
IRSYMCAWTFIBMKGBFBI
Patterns trump new information
Brain Friendly Strategy #5
Images Trump Words Brain Friendly Strategy #6
Answers trump data
Brain Friendly Strategy #7
Answers trump data
Brain Friendly Strategy #7
Think of your content as answers to problems
Take time to explain the
Brain Friendly Strategy #7
questions
Your brain likes to solve problems
Successfully solving problems
releases dopamine
Brain & body flooded with
rush positive feelings
Does the content
make attendees
think
Talking Trumps Listening
Brain Friendly Strategy #1
Chunking content trumps information dumps
Brain Friendly Strategy #2
10 minutes
132
Meaning Trumps Content
Brain Friendly Strategy #3
Brain Friendly Strategy #4
Safety Trumps Learning
IRSYMCAWTFIBMKGBFBI
Patterns trump new information
Brain Friendly Strategy #5
Images Trump Words Brain Friendly Strategy #6
Answers trump data
Brain Friendly Strategy #7
• Kuzeytac
• Pink Sherbert Photography
• Stuck In Customs
• Minxjl
• Denis Collette
• Peter Fuchs
• Green Kozi
• A Germain
• Robert Vander Steeg
• Cornerstones of NYC
• Xose Castro
• Bahman
• ArkansasSupportsPhotography.com
• Nettsu
• CPThuh
• Andreas Kollegger
• Mag3737
• Patrick Hoesly
• Danard Vincente
• Transcam
• ExpressMonorail
• Pfala
• Trushu
• Tanakawho
• Markus Bollingmo
• Julep67
• Kenjonbro
• AraPehlivanian
• dsevilla
• Xia Ming
• Corporate Monkey
• Funchye
• Mad-King
• Bobby Gret
• Stevetookit
• twm1340
• ChicagoGeek
• Jesse Draper
• Storybehind
• Moriza
• Juhansonin